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Lake Loch Ness as a business project
Lake Loch Ness for the first time "designated" the habitat of a mysterious monster in the sixth century of a new era. Then the abbot of the local monastery with the help of prayer drove away the monster, who was preparing to eat one of the disciples' priests. The Abbot was subsequently ranked as a saint for this blessing.
After this "first phenomenon" the monster disappeared for more than a thousand years. Once again he was remembered in the late nineteenth century. In 1880, on a lake in a calm, windless weather, a small sailing vessel turned and sank (and, together with the crew and passengers). From this time on, the entire whistle began around the mythical monster, which, artificially heated, continues to this day.
By the end of the nineteenth century, the heroic era, when the "mistress of the seas" asserted her "Union Jack" on all continents and oceans, was over. It's time for quiet bourgeois who decided that it is not necessary to swim for enrichment at the far end of the earth, clutching the carbine's forearm. No, in order to make the wallet pleasantly swollen, you just need to organize a demand for what was available to residents of the vicinity of the Scottish Loch Ness. The demand for secrecy. What was done quickly, competently and without mental anguish.
There are "photos" of the monster, later turned out to be a fake. Video filming, allegedly fixed a foam trail left by a moving monster. It is clear that after a while this "shooting" was also recognized as untenable. And this was repeated all the time.
To residents of the surrounding Loch Ness settlements, such attention of the press and especially tourists wishing to see with their own eyes the legendary Nessie (or, at least, try to do it) was good. Tourist business brings local people to annually up to twenty-five million pounds. And Romney Bremner, the owner of the Nessi Museum, located in the village of Drumnadrochit, became a millionaire! Needless to say, if Nessie does not exist, then it must be invented! The main secret of Loch Ness Lake is that it makes rich people of everyone who touched the tourist business created around a non-existent monster. I touched, of course, not as a tourist, but as a manager. If Nessie does not show herself for a long time of her own free will, then why not organize her appearance artificially? As they say, nothing personal, just business ...
By the way, Lake Loch Ness is not alone in its mystery. In North Scotland there are two more lakes where, according to the stories, an unknown animal was seen. Do not want to visit?
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