The InternetSearch Engine Optimization

How to pass anti-plagiarism or how to cheat the program

Each copywriter or seo-marketer who promoted sites, was puzzled by the question of how texts affect the promotion of a resource in the search engine and how to create truly unique clickable content. Let's talk first about what the content of the site is for, and starting from this, we will understand why the uniqueness of the text is necessary and how to achieve it.

Text SEO-promotion - what is it and what is it for?

So, the first task of any site is to be on the top line of search queries, i.e. Become popular among users. You can do this in different ways - with the help of advertising on Yandex. Direct and Google Adwords, by increasing the reference mass on other sites, but it's best to do it with the help of useful, interesting, informative, authentic and, most importantly, unique content for the user - text and multimedia.

Why do we need uniqueness? To make it more interesting for a person to read an article? Partly yes. But the most important function of unique content is that the search engine does not find the site a copy of the other and does not block it in search results.

How to achieve high uniqueness of the text without inventing a bicycle? There are several proven ways to get through antiplagiarism and not get a meaningless set of words unreadable for the average user.

Anti-plagiarism - what is it and how does it work?

The deception of anti-plagiarism is possible only if one understands the principle of the operation of this system. There are several services for verification, the most popular ones:

  • ETXT.ru.
  • TEXT.ru.
  • Advego.
  • Content-Watch.ru and some others.

They vary slightly according to the method of work, but the principle of operation is the same - the program selects small phrases, sends them to the search query and finds coincidences on the Internet. Non-unique fragments check for plagiarism will underline different colors and indicate the source where they have already been used. Adjust the size of word combinations can be using a shingle of words. If you set its value to 3 points, then the program will recognize the repetition of three consecutive words. By the way, this is the most popular shingle, which is automatically checked by search engines.

Bypassing the antiplagiar, respectively, can be done by eliminating the repetition of three (four, five, depending on the shingle) words. How to do it?

Own content

The most effective way how to pass antiplagiarism: create your own content, that is, write a copyright on your own experience, make your photos or other multimedia files. Of course, this is labor-intensive and extremely difficult (especially for texts), because the web today has everything and everything. But the result of the check will be 95-100%. By the way, absolute uniqueness may not be, because The program can emphasize a common expression, phraseology or quote. Actually, 80-90% of unique content will be enough for effective ranking.

Replacement by synonyms

The second most popular way, how to circumvent the system of antiplagiarism, is to dilute the underlined phrase with words in synonyms. To do this, the network has special services - synonyms, allowing you to choose the most suitable word from the set of proposed. For example, the phrase "the big city did not sleep" was replaced by "the metropolis was awake."

Here it is also possible to refer the change of words in places. For example, my mother washed soap - soap mama frame. But this method does not always work and not on all services. But the replacement of one part of the speech with another will be more effective. For example, my mother was washing the frame with her mother's frame.

Syntactic replacement

Checking for plagiarism can be successful not only by substituting words. Often, a text breakdown into two sentences or a change in the syntactic structure of the text is recognized by the program as a unique text.

For example. Father, walking with a sidecar around the park, watched the birds fly south. - My father was walking with a sidecar in the park. And at that time the birds flew south.

Using quotes and terms

Perhaps, the most difficult case of copyright and rewriting, when it is impossible to do without complex, irreplaceable synonyms of terminology and direct quotations. How to deceive the program with antiplagiarism in this case? If you can not replace the term, as much as possible, edit the description to it.

For example. The newest technology - a warm floor is available to everyone. This is a unique development of high-strength synthetic film and placed inside the electric graphite heaters.

Let's redesign the text. Available heating in each apartment is a high-strength warm synthetic floor with electric heaters made of graphite.

To quote in the text and not be bombarded with anti-plagiarism, you can use a passive voice or translate a direct speech into an indirect one. For example, let us take a sentence.

"Mom diligently washed the floor." We will rewrite the sentence with a passive voice.

"The floors were diligently washed by my mother."

The second example. Mom said: "I will wash the floor."

Let's change to indirect speech. "My mother said she would wash the floor."

Sometimes circumvention of antiplagiarism can be done with the help of some free author's interpretation of the text. The main thing is that the meaning of the text is not distorted.

How can I re-write the text

Some authors, not knowing how to go through anti-plagiarism, use forbidden cunnings when writing text that bring significant harm to the site. What in no event can you do to avoid being blocked by a search engine?

  • In order to achieve high uniqueness, specially admit spelling mistakes in the text. First, the site will not be ranked according to the words in which errors are committed. Secondly, the resource will look illiterate and unauthorized in the eyes of the user.
  • The search engine can block the site, in the texts of which the Cyrillic alphabet is replaced by the Latin alphabet.
  • The text should not be a heap of complex synonyms used without any meaning. Do not forget that the article will be read by a person, which means that he should be interested in doing this.

Remember that a successful check for plagiarism is not 100% the result of the high position of the site in the top. It is also important to adapt the material to the search engine and the target user.

How to create text for search engine promotion

How to deceive the program anti-plagiarism, we figured out. And how to make the text help to rank the site in the top lines of search queries?

  • First, pay more attention to what you are writing, not how to go through anti-plagiarism. Of course, the text should be unique, but if it affects the meaning of the written and the article becomes impossible to read, it is better to ignore the uniqueness within reasonable limits (80% will suffice).
  • Secondly, there must be key phrases in the test. It is better to rank the site in which the keys are inclined and used in a different wordform. For the search engine, this means that the resource is adapted for the regular reader, so it will be rated higher than the one where the keys are inserted without modification.
  • Third, use interesting headlines. The more users they are interested in, the higher will be the ranking of your site for search results.

This is only part of the measures that help raise the site in the top Yandex or Google. In fact, both uniqueness, readability, and the correct structure, design, and even the text font are extremely important. The main thing you should remember about when writing an article is the text will be read by the user, so it should be simple in understanding, easy to read and informative.

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