The most popular and necessary html meta-tags for promotion in the network

The process of website promotion is quite laborious, but at the same time fascinating and interesting process. It consists of many steps that need to be done gradually and correctly.

One of the most important stages in the promotion of the site is its optimization. And it, in turn, is carried out with the help of meta-data, without them about any site optimization speech can not be.

Where to place html meta tags

The site itself (or its separate page) has a certain structure. In the simplest version this is:

• The top part, which is called head (literally from English - the head, or one more name-a cap);
• Body (body).

As you can see, the names speak for themselves. Actually, in the head of the site (page) there are html meta tags (almost all of them are not visible to the user, except for certain, these tags are for search engines, and they usually contain information that helps the search engine determine what this page or site is about ), And in the body - the content of the page itself (this is the information that is visible to the user).

For example: now you read this article, you do not see any tags, except for the title of the article (this is also a tag), but you can see the body of the article in the form of article text and pictures.

Basic meta tags and their description

There are many different meta tags. Each of them is designed to describe certain information. The most common html meta tags are:

• "Title" tag;

• "Keywords" tag;

• Description tag.

Title in its essence - the name (again, the site or a separate page of it). This tag is one of the few that is important not only for optimizing for search engine robots , but also for the user, since by name one can determine whether we need this or that information or not. For example: you are looking for an article on kidney diseases in the search engine, of course, you do not need an article called "Rest in Turkey", since this is not a topic at all, and you will continue to search for the rest of the site. In other words, the title is a very necessary tag, since it carries the name to the material by which you can determine whether the material is necessary for the user or not.

Keywords is a meta tag that is responsible for keywords. Keywords are words or phrases that most accurately characterize the content on a website or page. At the moment they do not have such a value as, say, 10 years ago, but still all webmasters agree that they are needed.

The description tag is a description of the material. This html meta tag is very important for the promotion of the resource and for explaining to the user what will be discussed in the material. To write a description, one or two sentences are sufficient. The main thing in these proposals is to reveal the essence of the article or, for example, if it is a film, the essence of the film. Description when searching with the help of search engines is under the name of the material. If you make an incorrect description, then the search engine will ignore it and create its description, taking pieces of sentences from the body of the article.

Example of page code, with the tags considered