Google takes the fifth place in the ranking of the most expensive and influential companies in the world

To begin with, it must be said that Google appeared in March 1996 in the implementation of the joint research project of students at Stanford University. When writing his thesis, Larry Page, on the recommendation of his scientific adviser, chose the topic "Development of promising technologies for a single, integrated and universal digital library". Then he was joined by a PhD student. Sergey Brin, a native of Russia.

Google has become famous and loved by users of the Internet space a simple and convenient interface. At the beginning of the project, the company's founders refused to place advertisements, but soon they changed their mind, and now the advertising business within the Google search system is their main income. But it is important to note that advertising is basically just textual, consists of keywords and costs $ 0.05 per click, it does not slow down speed and does not clutter up the design. Many competitors in this market tried to enter the new market and master the perspective Internet spaces, but for some reason they did not succeed, while the eminent company can quickly rise to this day.

The mission of Google is focused on the end customer

The basis of the mission of the company is to organize and systematize all world information, and strives to make it as accessible and useful as possible. It allows you to convey an informational message to the target audience about specific goals and objectives.

Google is known around the world for its distinctive characteristics, let's consider them:

• The company hires only the most highly qualified specialists, the company employs the most worthy and best. Select employees very strictly and carefully, in terms of time it can sometimes take from six months or longer.
• The company must observe the corporate culture, there is a golden rule of "20%", which means that all employees can do their own projects one day a week. In the case of a successful and effective project, Google raises the employee on the career ladder and fully finances the project.
• Particular attention is paid to quality. Philosophy is that it is best to do one thing, but it is necessary to do it extremely well and qualitatively. Whether it's a postal service, a YouTube video portal, an office suite, a Chrome Web store or Picasa. But these are only additional directions, and the search system itself Google puts at the head of everything - this is the basis of all activities.
• The unique design of the Google search page is always updated regularly, for the holiday, for special dates, but a positive image on the main page will always please visitors.
• Google always has a creative approach to everything and a flexible attitude, as well as high customer-centricity. It is important to always be available and have a feedback contact with your audience. The company does this best through blogs, and their subject matter is very diverse. Some blogs tell about products, innovations, the rest are personal blogs of employees working for Google. One of the most popular is the diary of Matt Kats, in the subscribers of which all self-respecting SEO specialists.

It should be noted that in February of this year the value of Google reached a record value, having designated $ 800 for one security - share. Last fall, the price tag of the search giant was $ 700. Then by the end of the year there was a leak of information about the poor performance of the company for the third quarter of the year, which immediately affected the stock price quotations on the stock exchange. There followed the excitement and anxiety of many investors and securities holders. Thanks to the permanent growth of influence and dominance in the mobile device markets, as well as to increase confidence in the consistently high profits in the search system, stock quotes were raised in a short time.

Currently, Google is ranked fifth in the ranking of the most expensive and influential companies in the world, and the value of the American corporation is more than $ 245 billion. Experts believe that such a steady growth in the company's shares is due to the successful advertising business on Google, the activation of androids is increasing daily, there is a very high demand for the products themselves, as well as the trendy Nexus 7 computer tablet .