Food and drinkTea

"Burnley" (tea): manufacturer and reviews

"Burnley" is tea, which appeared relatively recently in the domestic market and immediately steadily occupied one of the leading positions there. This is largely due to the excellent quality of the original product and the modern ways of its processing.

Product description

For the first time, Burnley (tea) appeared on the shelves of Russian stores in 2012. His presentation took place in February at the Moscow exhibition Prodexpo. There, the goods were so vividly declared about themselves that no one had a shadow of doubt about his future popularity. The new product has become another joint project of the two largest tea corporations: Sapsan from Russia and Akbar Brothers from Sri Lanka. "Burnley" - tea, which is created in the best English traditions according to the recipes of ancient masters. Ever since time immemorial, the specialists of Great Britain have been famous for their ability to grow and process tea leaves in such a way that the drink prepared from it had a unique invigorating taste and wonderful aroma.

People have long appreciated the possibility of this plant to improve the emotional and physical condition of a person. And in the 17th century, the British even considered tea a health drink and the best of doctors. In the new product, manufacturers have tried to uncover all the best qualities and properties of this legendary plant.

Rich assortment

The new brand appeared on the market in the form of a wide range of products. Manufacturers presented "Burnley" (tea) of ten different names:

1) English Classic - large leaf tea from Ceylon, which when brewed gives a unique tart aroma.

2) English Breakfast - medium-leaf classic black tea, which is excellent for morning tea.

3) English Premium. A medium-sized tea leaf with the addition of bergamot gives a strong infusion, and also has an excellent relaxing and at the same time refreshing effect.

4) Russian Supreme (medium-leaf). Blending of selected varieties gives the drink a copper shade and a rather mild taste.

5) English Elegant (medium leaf). Adding to the bergamot and lemon leaf makes the infusion red with a golden tint and gives it a light citrus flavor.

6) Earl Gray. Black tea with the mandatory addition of bergamot is prepared in the best English traditions.

7) Milky Oolong. The drink has a delicate rich taste with a pleasant creamy aroma and is made from unique varieties (oolongs).

8) Jasmine Blossom.

9) Chinese Classic. Green Chinese large leaf tea, which when brewed gives a pleasant golden hue and a slightly tart taste.

10) Wild Berries. Black tea with the aroma of currants and raspberries.

Appearance of goods

Manufacturers paid much attention to the packaging of their goods. After all, any person first pays attention to the appearance, and only then to the content. Here the designers tried their best. Those who have never seen Burnley tea, the photo will help to consider it in the best way.

First, it is worth paying attention to the bright design. Each package, depending on the variety, depicts the main attractions of Britain and China. The product is produced both in cardboard boxes and in tin cans. This naturally affects the price, but gives the buyer the right to choose. In modern life there is absolutely no time for prolonged brewing according to all the rules. That is why, in the interests of the consumer, the goods are produced in packaged form. This is very convenient and allows you to prepare a drink without much effort. Packages have different volumes (10, 25 and 100 bags). This allows each buyer to gradually decide on a choice. The company's management pays special attention to preventing possible counterfeits of a new product. To do this, each pack is equipped with a special holographic strip with a brand logo printed on it. And they do it only abroad. Nowadays such a measure is not a superfluous precaution.

Frank views

There are already a lot of lucky people who happened to try the new Burnley tea. The reviews of most of them say that the producers of the product did not waste their time creating it. Almost all note that the brewing process passes quite quickly, resulting in an infusion with a characteristic saturated color.

The fragrance begins to be felt immediately after the hot water touches the dry leaves. It literally fills the room. In each throat all the strength and power of a unique blend is concentrated. The drink invigorates and invigorates the holiday. Many believe that Burnley is one of the few representatives of this classic English tea in our market. It has everything that a real connoisseur can find in such a product: excellent taste, characteristic color and unique aroma. But there are also buyers who have a negative opinion. For some reason they could not see anything in it except bright packaging. It seems that people just happened to face forgery.

Successful cooperation

It's been three years since "Burnley" (tea) appeared in our stores. The manufacturer of this product did everything to make the product popular with the buyer. Especially since he was not a newcomer to such a thing.

Two fairly large corporations acted as a producer. One of them, the Russian concern Sapsan, is a group of domestic manufacturing companies in this area. It is based on the well-known "Yakovlevskaya tea-packing factory", built in Moscow in 2001. The second partner is Akbar Brothers, which has been the leader of sales of the famous Ceylon tea leaf from Sri Lanka for many years. Previously, companies have already cooperated in promoting such kinds of tea as "Akbar" and "Gordon" on the market. The new brand has become another milestone in their joint activities. The product is produced from the blend of the best sorts of Ceylon tea and, according to many experts, is considered to be a real premium product.

People's Recognition

So it was in the world that the best things were always praised by poets and musicians. They conveyed to the broad masses public opinion with notes of special personal impressions. So did the singer Valeria.

The "Burnley" tea became the main character of her new clip under the poetic title "My Beloved". Throughout the video, the actress tries to escape from prying eyes and fuss, in order to enjoy alone the excellent taste and divine aroma of a wonderful drink. This desire makes her fly at a speed of wind along the highway and run along the roof of a moving train, trying to hide from the chase. Such advertising is really capable of attracting interest to the product. This is a successful marketing move made by manufacturers after the usual presentations of their product on Russia's most popular channels, such as Russia 1, STS, Domashniy, NTV, TV Center and, of course, 1 Channel ". A new clip of a popular performer will be able to convey information to people living far beyond our country.

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