Promotion of a site in Google - how to do it right? Recommendations from the agency Seosfera

According to statistics, in Ukraine the most popular search engine for 2014 is still Google. It is covered by more than 70% of the entire Ukrainian Internet audience, which once again confirms the meaning of promoting resources in this particular search system. Given its popularity, the demand for the quality of the whole process of website promotion is growing. If in 2012 the site could be unleashed literally in 2-3 months and with a minimum budget, at the moment, the terms and cost of promotion have doubled, or even 3 times. In this article, we will talk about tools for promoting this particular search engine.

Strong> How do I start promoting my site on Google?

Em> 1. Optimize the site. The first thing you need to do is to intelligently optimize your site. The main task is to find the key phrases and place them on the pages of your resource. It should be remembered that the most high-frequency key phrases must be placed in the meta tags and the text on the main page, as it is the most significant and ranking. Select a group of phrases that are similar to each other and in different variations. Suppose that the request "air conditioning", "buy air conditioning" and "air conditioners cues" - this is a single group of words, which should be combined and put on the main page. The next task when the site is promoted is the writing of author's and literate texts. By literacy we mean spelling without grammatical and spelling mistakes, since Google takes all this into account and takes certain measures. Those words that you wrote in the meta tags should be smoothly distributed in the text and repeated one time in different declensions.

Em> 2. Work on the content of the site. You should constantly develop your site. In parallel with the process of website promotion, start posting interesting articles and publications on it within your format of the topic. The more interesting and popular the topics will be the articles, the more there are chances that you will attract an additional audience of readers, which means customers on your site. Try to write at least 2-3 new articles and post them in the "news" or "interesting articles" section. Relive your site, let it become a godsend for search engines.

Em> 3. Linkbilding. This is the construction of the reference mass. To ensure that the site is untwisted, other authoritative websites should begin to refer to it, preferably of similar themes. In the text, for the site being placed, it is necessary to place a link to the main page in the word "air conditioners". These links should not be repeated. Thus, after the pages of referring sites are indexed, you will be able to observe the growth of the positions of your resource. It should be understood that the competent promotion of the site in Google or other search engines is, first of all, a quality reference environment. It is not the number of referring domains that is important here, but the level and rating of trust in them from the search engines. Choose "live" sites that people visit. It is desirable that it had a forum for discussions and it looked natural that Google constantly scans the pages and replenishes its database of sites.

Em> 4. Use of thematic communities, blogs and forums. You should register on free forums and blogs to unobtrusively leave a link to the pages of your site. Google is very fond of such resources and considers them trustworthy, because there are constantly discussions of various topics, and such links look natural. Remember that the maximum increase of links per day should not reach 10. Otherwise, you risk that your site will be subject to certain sanctions from the search engine and you may lose your rating and position for excessive promotion and referral spam.

Em> We hope that this publication will help you to increase the effectiveness of your website promotion and make it a popular resource for the entire Internet.