How to create advertising on the Internet: step-by-step instruction

Advertising is a way of promotion, allowing you to sell more goods faster. Its distinctive feature is that advertising is not addressed to anyone personally, but is calculated simultaneously for millions of people. It allows you to inform the target audience about the qualities of the goods, to persuade them to give preference to this or that manufacturer and to force them to act instantly. This method of promotion is effective using the media. And since recently the Internet has become the most influential and widespread media, good advertising on the World Wide Web will certainly ensure success. So, how to create advertising on the Internet so that it is justified? There are many nuances.

Specificity of Internet advertising

Before you create advertising on the World Wide Web, you need to understand the distinctive features of publications of this type. The Internet as a mass media has a completely different specifics. In the modern world it is impossible to imagine a successful project without its promotion through electronic resources. The advantage of this direction is that it allows you to reach the largest possible audience. And this is a very difficult task.

A successful impact on customers is already an achievement, but no one will refuse to attract clients with different psychotypes. After all, it allows you to popularize your business among absolutely opposite circles, that is, to get a big profit. To achieve such a result is quite difficult, but using different means of mass persuasion, you can choose the most successful option.

Any guide on how to properly create advertising, begins with the choice of how to achieve the goal. In Internet marketing, this list is quite broad:

• The media. It is presented in the form of colorful bright banners, which are so tempting to buy something. The goods are presented, as a rule, in the form of images. If the idea is well thought out, then it is perfectly remembered by users, because it has more influence on them.
• Contextual. This type of advertising is more narrowly specialized, it is aimed at a specific buyer. Such advertising completely corresponds to interests of the person and is placed in corresponding places: it is banners and announcements which are given out by searchers depending on inquiry of the user.
• The virus. This is the advertisement, which is distributed by the users themselves. That is, investments from the supplier, producer or CEO are minimal, since the dissemination of information is provided by the customers themselves. These are interesting and unusual ideas that you want to show to others.
• Accommodation in online games. Most often, the product that is promoted is somehow connected with the game itself. Perhaps it is created specifically for a specific scenario. Such advertising is also aimed at its target audience.

The effectiveness of online advertising is estimated by how much it catches the eye and stimulates the purchase of goods. The advantages of this method of promotion are its address message (personalization), relatively low cost, instant access to information, interactivity. The popularity of advertising in the World Wide Web is also due to the rather high purchasing power of the audience.

ACAR classification

How to create advertising on the Internet, many organizations are thinking. Some of them even identified their classification criteria, according to which the different methods are divided. For example, the Bureau of Interactive Advertising IAB divides Internet advertising into two subspecies - branding and performance.

But more widely accepted and widespread is the division of methods of promotion on the Web by the way the Association of Communication Agencies of Russia. According to AKAR, the methods of Internet marketing can be divided into search advertising and display. Their place in the market share is approximately the same. A little more advantage is the latter.

The segment of the first reception for the last year increased by sixteen percent. In total, this brought creators about sixty billion rubles. However, it should be noted that there was a reduction in traffic from paid advertisements. This situation is typical not only for the Russian, but also for the foreign market. The difference is that practically the monopoly in the field of search advertising is the two largest companies - Yandex and Google.

Display advertising is all that a user sees in applications. The exception is ads in search results and classifics, which are placed on a fee basis. The Association identified three main sub-groups of display advertising. This video, banners and text and graphics blocks.

Free ad placement option

How to create advertising? There are two main ways that differ from each other not only by the method of execution, but also by the material basis. The advantage of the paid method is that for money there is a great chance to get a really good result. Free basis is justified only when advertising is correctly done. After all, even what is done by ones own hands (albeit unprofessional) can bring a good income.

In order to popularize the product, it is primarily advertising. It is quite possible to organize an advertising campaign independently due to placement of certain content on your own electronic resource, various blogs and pages in social networks. Of course, the spent finances will be zero in this case. But efficiency depends only on successful semantic content.

If the content is not motivational, then in the end the goals can not be achieved. To test the effectiveness of the contextual advertising, you can use specialized services that analyze the data and make a conclusion about the appropriateness of the posted information.

Other methods of this marketing move are forums, videos, bulletin boards, question-answer services and data in social networks.

Since many are interested in how to create advertising on the Internet for free, it is worthwhile to give general advice on self-promotion.

The main rule is that it is necessary to give proper time and well plan the advertising campaign. You can not write poor-quality text and hope for a positive result.

If there is an opportunity to work on the basis of partnership programs, then this should not be neglected. Advertising other people's links on their electronic resources, you can help others great. Moreover, partners will then gladly respond to such a request.

Also, when registering on the forums through which I would like to promote the project, it is better to indicate the actual location of the company or the seller. Since if false information is found by the IP address, the profile may be blocked.

Before you create an advertisement, you should take care of the reputation of your company. Promote the product you need, focusing on the interests of the target audience. Of all consumers need to isolate their own and concentrate on their efforts.

For a harmonious and relevant description of their goods, it is better to use discussions and contacts.

All these recommendations will allow to effectively and safely promote the company, it does not matter which way of implementation was chosen.

Paid advertising option

This method is more effective, but only if the financial costs were justified. Of course, if the company has enough money, why not use the services of professionals who can competently and correctly fulfill all the wishes.

For sure how to properly create advertising, certainly know the relevant experts. This can be both freelancers, and specializing in this type of agency work.

As a rule, "free artists" competently perform Internet promotion of goods. The main implementation tools are the insertion of keywords that describe properties in useful and interesting content for potential buyers. The main goal is to attract the attention of potential buyers. It is not difficult to describe a product or service to a person with imagination, but only professionals in their field can correctly write their thoughts into contextual advertising.

About how to create advertising products and get for this crazy revenue, probably known to specialized advertising agencies. Recently, due to the active introduction of Internet technologies in such organizations, there have been entire departments specializing in marketing receptions on the World Wide Web.

Such companies will help most rationally and productively use the budget allocated for the promotion of products. A whole team of relevant specialists will study the features of business, the prospects of the industry, apply the most effective marketing techniques.

Increasingly, firms with the request to create product advertisements began to apply to such agencies. Many understand the feasibility and justification of professional promotion. In this regard, there are many Internet organizations that provide this opportunity.

Specialized Services

Another option in the category of advertising on a fee basis are special services.

Increasingly, people want to learn how to create advertising in Yandex.Direct or Google Awords. This is not surprising, because these services are the most popular for solving a problem of this nature. They refer to paid services, but in the future spent finances pay off.

In the event that you do not have to understand yourself, you can refer to a person specializing in contextual advertising. The directory manager will help to make productivity as large as possible with minimal investment.

Another way is an automated promotion system. An example is the click service. This platform helps to save money and work independently with contextual advertising and Yandex.Direct, and Google Awords. The plus of the system is also the protection of newcomers from errors, thereby improving the result of work.

Advertising in social networks

How to create an advertising "VKontakte" or any other social network? Why is promotion through these electronic resources so popular? The main reason for this is the prevalence of social networks in society. Now practically there is no person who does not have an account at least in one social network. This is confirmed by the fact that about ninety percent of the Internet audience have personal pages in Facebook, Odnoklassniki, VKontakte or Instagram. Such conditions of the advertising campaign, of course, are attractive. In addition, you do not need special knowledge for promotion, because create a group and an account is not difficult.

Advertising in social networks is called targeted. Its advantages over other types of promotion are the familiar interface for users, which contributes to creating a comfortable environment and more effective perception of advertising. Plus is the opportunity to communicate with potential buyers. This makes it possible to understand the shortcomings of the product and to draw new ideas.

In order to demonstrate the product, you only need to upload a photo or video. The ease of use of this option is undoubtedly important.

To get information and access to the user, you do not have to force to pass his additional registration procedure. It is enough for a person to join the community.

Social networks are the source of marketing research and the collection of statistical data. This helps to segment the market and direct its work to a specific audience.

The most effective advertising in specialized groups. To attract users to join such a community can be promotions or contests. Good administration will create a positive image of the company.

Advertising in "VC"

How to create advertising in "VC"? Since "VKontakte" is one of the most popular networks, the question is quite logical. For the legal promotion of products using this social network, you can use two methods. The first is the "VKontakte" network itself, and the second is the Sociate service. The principle of operation of both methods is very similar.

Before you create advertising in the "VC", you need to determine the direction of the campaign. These can be targeted ads or groups.

Promotion with the help of groups guarantees a constant and extensive audience. Advertising, to create the most that is not difficult, can recommend to users another community, site or firm. It is placed only for a certain period, during which it will occupy various positions in the tape. You can agree that advertising will stay in the first place for several hours, after which the administrator of the group can supplement the wall with other posts. The user only chooses the hours and days in which the advertisement will be posted. Personally, it is not necessary to maintain contact with community administrators, since the system works automatically. The exchange also provides a report on how many views, reposts and likes subscribed to a specific record.

Experts recommend placing ads in thematic groups. Also it is worth checking subscribers, because the community can be great, but there are very few real people. Therefore, it is better to be initially placed in inexpensive groups and analyze the result. The most effective will be advertising where there are fewer bots.

Targeting ads are more expensive, but more effective. It is more suitable for instant customer search. Such advertising is shown to people only of a certain category. A social network will help you sort out the right users.

Advertising in the news stream appeared in 2016. However, it is still quite a crude development. This kind of advertising campaign allows you to promote only a record, but in no way a group or other electronic resource.

A similar service has already been introduced and the Sosiate service. By the way, its advantage over "VKontakte" is that a separate platform has more informative statistics, presents convenient reports. Also in some cases, the network takes a smaller commission from the groups, so the promotion through it can be cheaper. For continued and productive work, it is better to choose this service. In addition, it is perfectly integrated with other social networks, such as Instagram and Odnoklassniki.

Advertising in "Classmates"

How to create an advertisement in Odnoklassniki? This can be done in two ways - free of charge and with certain financial costs. The essence of the latter is the choice of the service with which the advertisement is compiled. After you need to come up with a semantic content, select the targeting settings and send the campaign to the moderation. After that, pay the invoice and run the campaign.

The main services for such promotion include:

• Sociate.
• Target.
• Odnoklassniki.Slimart.

To get by on your own and not to spend a penny, you need a certain amount of time. First you need to register and add as many people as possible to your friends. Next, you need to establish contact with everyone and ask for an announcement of the site, product or service, indicating a link to them. In this way, you can create advertising for the store. Of course, it's better to motivate people. In due course it is necessary to allocate buyers and to generate the subscription sheet. This will allow for simplification in order to periodically offer products. If in this social network it will be possible to popularize the whole community, then a permanent audience will be provided.

Advertising in Facebook

How to create an advertisement on Facebook? It is enough to follow the following points:

1. While in your account, go to the "Advertising Manager". There you can see a special window for creating an advertising campaign. In response, "Manager" will ask you to choose the purpose of promotion.
2. Next, you need to segment the market by geographic, demographic and psychological characteristics. If you do not know how to create an advertisement better, pay special attention to this moment.
3. Select the advertisement placement. This means that you need to decide on the placement of advertising. There are two modes of adjustment - automatic and manual.
4. In this place it is necessary to decide on the financial part. From it will depend on the schedule of the show, that is, how much and when the advertisement will be shown.
5. Optimization and choice of rates.
6. The choice of design, from which directly and will hang the memorability.
7. Addition of images or video.
8. Attaching the title, text and links.

Advertising in "Instagram"

How to create advertising in "Instagram"? Initially, you need to create an account on Facebook. The second step is to create your own public page and link the bank card. There is still a variant of promotion through a regular account, but it is used only to promote local services. At the moment it is possible to create three types of advertising posts:

• Square and rectangular photos with text;
• Square and rectangular video with text;
• A series of photos in the form of a gallery.

The difference between advertising through the "Facebook" service from bloggers is that the first takes its percentage only from the result. And promotion with the help of celebrities is equal to a fixed amount, which must be paid regardless of the success of advertising.

How to create advertising, determines and how to implement. The first way to create an advertising campaign is "Direct". It is not included in Facebook's official services, but with it you can only send out targeted audience.

The second way is the most popular - this video. That is, the user can not view the content he needs without advertising. There is a chance that a person will be interested and even go to the specified link.

The third way is to advertise through the photo. But for the effectiveness of this method of promotion, you need to carefully consider both the image itself and the text.