The term 'promo'

The prefix "promo" for today has firmly entered the everyday life of modern man. From all sides we constantly hear "promo-action", "promo-clothes", "promo-sites", "promo-souvenirs", "promo-videos", "promo codes" - you can continue this list indefinitely. But for many people not connected with advertising, this "prefix" still causes slight bewilderment.

Let's try to understand the meaning of this popular, but mysterious, word. The word "promo" is nothing more than a reduction from English promotion (promotion, promotion, advertising). Also now appeared a separate meaning "promo" - this is an ad, promotional material, commercial.

The transition of this foreign word to Russian speech is dictated by the great love of the modern person to everything Western and American. And the first advertising agencies, and hence the first professional advertising, appeared in America. Hence the pronounced western roots.

All words formed with the help of this pseudo-prefix (since, generally speaking, this word is not a prefix according to the rules of the Russian language), they are also of an advertising nature. And they enter the sphere of activity of advertising agencies of the full cycle.

Let's try to characterize each of these terms and thereby dispel myths or doubts about their exact meaning in all "non-advertised" personalities:

Promotional action is a type of advertising activity of the company. In this way, buyers will learn about the product in person, not from the media. It can be sampling - distribution of promotional samples or tasting, listing or HoReCa, it's up to you.

Promotional clothing is clothing with a logo of a brand or company applied on it, which is used to carry out promotions. The variety of promo-clothes is very great now: from ordinary T-shirts and aprons to elegant dresses or stylized costumes.

A promo site is one or more web pages that are created to promote products or services on the Internet. This is an Internet project, the purpose of which will be to attract the attention of the maximum number of people. Promo-site will clearly tell you about the advantages of the product and provide a steady memory for potential customers.

Promotional souvenirs are a part of souvenirs in the form of inexpensive trifles with the application of the company's logo: mugs, pens, calendars, notebooks - everything depends only on your imagination. Usually they are used for distribution on promo-promotions and various presentations or as corporate gifts to customers.

Promotional videos are a video created to graphically convey to the target audience the main qualities and benefits of goods and services. A very successful and effective way, because visual perception is often much more effective than auditory perception. Suitable for both TV and Internet.

Promo codes are a code (letters, numbers or a keyword) that the buyer specifies when buying a product / service and receives a discount. Also, a kind of promotional campaign aimed at stimulating sales.

Promo models are girls of model appearance, who are hired by the company to create a favorable image. Usually it is the responsibility of these girls to take photos with visitors, they themselves require only benevolence and a smile.

Obviously, common to all these words is the notion of "promotion" and advertising. But advertising in each individual case will, of course, be a special type.

We hope that the article helped you to understand the jungle of advertising terms and better understand the meaning of each of these new or already familiar words to you.