Investment strategy of the enterprise as an investment management tool

One of the effective tools for the long-term management of investment processes at the enterprise, in the conditions of implementation and development, with significant changes in macroeconomic indicators, the market situation and uncertainty of the investment market, is the investment strategy of the enterprise in the conditions of the system of state regulation of all market processes.

The investment strategy of the firm (enterprise) is the developed system of objectives for investing activities in the long-term planning period, and is determined by the investment ideology and common development objectives, as well as finding effective mechanisms for achieving these goals.

The investment strategy of the enterprise is a kind of general plan for the actions of the enterprise in the sphere of investment processes and activities. It determines the priority directions and forms of this type of activity. In addition, the financial investment strategy forms the nature of investment resources, stages and their consistency in the implementation of long-term goals and objectives, ensures planned and thoughtful development (growth) of the enterprise. When this system combines tasks and goals with ways to achieve them, this is the defining boundary of the proposed investment activity of the enterprise, as well as decisions on directions and forms of investment activity for a prospective period of time.

The investment strategy of the enterprise is one of the most important components of the company's strategic choice . Its main elements are the overall development goals in the strategic perspective, the mission, the functional system of strategies for each activity, the methods and methods of allocating and generating resources.

The company's investment strategy for development is determined by a number of conditions that are responsible for its relevance.

1. The degree of intensity of changes in external factors in the investment environment. This includes the dynamics of the main indicators of macroeconomic factors that are related to the enterprise's activity and investment activity, technological progress and its growth rates, fluctuations in the investment market environment, the impermanence of investment policy on the part of the state, as well as the forms of regulation of such activities. All this does not allow us to use only previously accumulated experience in managing investments , and on the basis of traditional management methods. Therefore, in the absence of an adapted investment strategy for external changes, this may lead to the fact that individual units of the company in their investment decisions may have a multidirectional nature, which in the end will lead to contradictions and inconsistencies and as a result a noticeable decline in effective investment activity.

2. Transition of the enterprise to new levels (stages) of activity. The investment strategy of the enterprise, which was developed in advance, allows for the adaptation of investment activities to changes in the capabilities of the enterprise in the course of economic development (growth).

3. Radical change of tasks and objectives of operational activities, which are related to new commercial opportunities. When implementing such tasks, it is necessary to change and introduce new technologies, change the range of goods and services for production, develop new markets for the sale of products. In such conditions, a significant increase in investment activity at the enterprise and diversification of investments should have a predictable character, which is provided by the development of a clear investment strategy.