What is a blog and why is it needed?

The question is what a blog is, many are asked, as there are a lot of examples on the Web right now. This is what many of us understand, but can not explain. Let's figure it out.

The word blog comes from the word web log , that is, an online diary . All entries in blogs are necessarily sorted in reverse chronological order, in the first place is always the most recent record. In addition, the blog is characterized by the fact that it regularly should appear in the records, unlike a regular site, which can exist without updates for a long time. A blog is a community of people with specific interests - the author and his readers.

The main theme of the blog has always been the most significant factor. He is completely unable to exist without visitors from the search engines and the constant circle of readers who are subscribed to updates via RSS feeds and e-mail. Let's see what a blog is and how it should be.

It should be a certain set of short notes accessible to readers for comments. As an example, it is possible to allocate all known Twitter, which is called a microblog. On average, the length of the blog post should be no more than five hundred characters. Typically, as the author of the blog is one person, but a common phenomenon can be a collective blog, where several authors publish their posts. So, what is a blog? In its essence, this is a public site, where entries are regularly added, arranged in reverse chronological order.

And now let's consider what a blog on the Internet can be. There are several types: personal, corporate, thematic, news. Of course, this is not all varieties, but they are considered to be the main ones. Personal blogs are usually created by individuals who share in them the events that occur with them. An example of this phenomenon can serve as an online diary of some celebrity. The popularity and attendance of such a blog depends entirely on the popularity of the person owning it. Topical blogs are strictly related to a narrow topic. As an example, you can culinary blog. Corporate is usually created to advertise the company's products, as well as to promote the product or the business as a whole. It can cover a variety of topics, but everything will revolve around the goods of the company to which this blog belongs. An example is Yandex's blog. The management of news blogs usually employs several authors. Such a site can be any subject, for example, news SEO and others.

Blogs can be divided into independent and dependent ones. Under an independent blog, it is customary to understand a separate site belonging to the author who follows him, that is, adjusts, deals with all expenses, solves all problems. Such a blog is much more promising and prestigious, but it requires serious expenses, both monetary and temporary. Dependent is a free blog that can be obtained on certain sites. All costs while the site takes care of itself, but the blog is not an independent unit in the network, it is dependent on this site.

So, what is a blog, it was told. Now you can talk about the purpose of its creation. It's clear that each blogger has some very specific goals. Online diaries are created for self-improvement, self-development, self-expression. But other types of blogs are created for profit. Thus, you can earn directly by placing on the site contextual advertising, banners, custom articles, or indirectly, advertising products or services.