Internal linking of sites and the basics of referential ranking. Algorithms of reference ranking. Cancel referential ranking

Referential ranking played a significant role in the search engine optimization of any site until recently. Now this parameter is not very important for determining the success of a certain resource by search engines, as recently more functional and effective ways of determining the quality of sites have been introduced. That is why it is important to understand what is internal linking and the basics of referential ranking.

However, attendance and other user factors still play a huge role. Very important, for example, is the internal linking of an Internet resource. These are cross-references, as in Wikipedia. In general, a very extensive topic for us, and we need to learn the basics of referential ranking and what algorithms search engines have for ranking the site. Their understanding is very important for promotion.

What is referential ranking?

In science, the largest role for the credibility of a particular specialist or publication is played by the number of links that other scientists use. This is the law. The same goes for the Internet. A site is considered worthy in the event that it makes a public outcry. At the same time, it can be good and quality. Even visits can be many. But who can guarantee that nobody has screwed up these visits? It is hardly possible.

That is why search engines use the link ranking method for a long time to check the quality of a certain resource hosted on the Internet. It is important only that it is indexed. If to speak in science, the reference ranking is the correspondence of what users are looking for, the text of the links that visitors place. That is why to ensure a favorable ranking mechanism you need to pay special attention to anchorages - the texts of these links.

The more the link matches the query, the better it is in the eyes of the search engines. This is called "weight". The heavier the links are on the resource, the better for the search engines the site itself. Accordingly, for a successful reference ranking, you need to provide the maximum number of transitions and the best user factors when switching to your site via this link. This is a whole science, and let's study it in more detail.

Reference Ranking Algorithms

Search engines are very careful to ensure that the sites are ranked correctly. And each of them has their own views on how correctly websites should do this. Therefore, let's take a closer look at what specific mechanisms each search engine uses. We will search for search engines from "Yandex" and "Google", as they are the most popular in our latitudes.

In principle, the mechanisms of their work are very similar. Therefore, when optimizing sites, you can only consider the general characteristics of these algorithms. So, when promoting sites, both search engines use such a parameter as the weight of the links. In addition, it is important to consider the relevance of links to your resource. Relevance - it's similarity in subject. Now let's take a closer look at how search engines rank the sites.

Google's ranking algorithm

This algorithm is applied to documents that are linked together by links. At the same time, each of these documents is assigned a figure that symbolizes the importance and quality of a particular page based on which particular link is used. Documents that have lower PR (this is the name of the algorithm from the US search giant) are located lower in the search result. Accordingly, one of the factors that determines the position of the resource in the SERP is the PR of this resource.

How can you define PR? To do this, there is an add-on like the Google Toolbar. There is a rating of each page on a ten-point scale. It is important to note that the search engine itself does not disclose the features of calculating this indicator. At the same time, many webmasters and SEO optimizers noticed that the site should be old enough for this parameter to be more than five.

Algorithm of ranking from "Yandex"

The algorithm from the domestic search engine is called the citation index. This is exactly the indicator that scientific works and their authors have. It is determined by the number of links. In "Yandex" things are approximately the same way. We can say that the citation index is a qualitative characteristic, expressed in quantitative terms. As for science, this definition will be inaccurate. But there is absolutely no difference, because the citation index does determine the quality of the document.

This algorithm, like in the "American brother," shows how close a certain resource on the Internet to the topics and requests that are introduced by users of the World Wide Web. It is important to understand that all sites should be indexed by a Russian search engine. In principle, the same can be said about the American. The citation index has a completely different scale. If the "Google" it is ten-decimal, then at "Yandex" it can be absolutely any.

Information on the cancellation of the "Yandex" ranking

However, Yandex recently said that it cancels referential ranking. At the same time, information appeared long enough for the panic to subside. So you can already have a sober look at these data, not depriving the brain of the storm of emotions. Some people say right away that the links will not work now. But no, they really work, despite all the statements of "Yandex." It is unlikely that our manufacturer can come up with something original, to be honest, and something that will exceed the achievements of the American giant, which has offices in many countries of our world.

Do not forget about internal optimization. It is more important than external. If the pages of your site are not optimized, then whatever reference mass it is, there will be no sense in it.

The effect of internal linking in ranking

Affects the optimization of the site weight is not only external links, but also internal. Therefore, it is very important to do internal linking for the optimal ranking of links on your Internet resource. An example could be "Wikipedia", which was partly promoted thanks to such a system of resource organization. Also, internal linking improves behavioral factors, since users literally "jump" from one link to another. And this has a positive effect on the time of their stay on the site. In general, internal linking is a very important component of a good site.

How to correctly do internal linking

In general, there are two types of internal linking on the site: manual and automatic. In the first case, you yourself insert all the links. This is good in the case when you need to direct a person from one page to another directly during the reading. In the second case, re-linking is automatically created using special plug-ins.

Automatic Internal Re-Linking

How to do automatic relinking. It all depends on the engine. For example, in the Ucoz website creation system there is such an item as informers. These are special blocks that implement this task. There are also other informers. For example, you can output time. But this does not correspond to the topic of our article.

conclusions

We figured out what factors of referential ranking exist, what it is, and also considered algorithms of search engines to determine the rating of a certain resource. We also figured out another important issue. The cancellation of the reference ranking by "Yandex", despite the panic among the masses, did not significantly affect the optimization. Links still work. Internal linking sites and the basics of referential ranking - a fairly complex topic. At the same time, remember that internally referenced ranking will work only if the content is interesting and correctly optimized for search engine requirements.