Why register a site in Google Analytics?

At present, own website is no longer a luxury, but a necessary tool for business promotion. True, owners often track only the statistics of visits to their resources, lightly ignoring all the rest of the information. For the effective operation of the site, it is necessary to clearly identify which pages are of greatest interest, and where visitors do not even look, where the most transitions occur, etc.

For this, a very useful tool was developed - Google Analytics. This free service allows you to maintain a systematic statistics of the attendance of the resource, receiving the most detailed information.

Who should use Google Analytics?

- Business leaders: to find out what measures to promote products and services on the site have brought the maximum effect, to identify common trends and patterns of attendance, identify the most valuable customer segments.

- Internet marketers: to get information, where visitors come from and how long they spend the site, what keywords attract the most potential customers, what kinds of advertising bring the maximum effect.

- Website developers: to understand why people leave the resource, which pages they last the longest, what search queries are used to find the site.

Reports Google Analytics can be configured both by the frequency of receipt (once a day, a week, a month, etc.), and by the parameters of the analyst. The main sections that are included in the report are as follows:

- traffic sources;

- visitors;

- goals;

- content.

Let's take a closer look at what information the Google Analytics counter offers.

1. Visitors: the number of visitors, the country and the city of their residence, how many new and how many repeat visits, the average number of pageviews of individual pages and the entire resource in general, the length of stay on this site, the intensity of work with individual pages, the failure rate, which brauzer, operating The system and the default language are set by the visitor. The last point is very important for the correct language selection of advertisements.

If desired, you can compare these data with similar information about competitors' sites.

2. Traffic sources: the volumes of direct traffic (visitors who entered the site by direct entry of an address or by a bookmark), sites from which referrals were made to this resource, search engines (how many people visited the site based on search results). A lot of analytical information is given by the statistics and characteristics of keywords on which visitors found this resource. You can find out the information for each word separately - how many people, from what city came to the site, and a lot of other useful information.

3. Content: the duration of pageviews, the number of failures, the number of outputs from the pages. This information will allow you to optimize the content of the site, find out what information seems most interesting to visitors, and what pages need to be changed or completely deleted.

4. Objectives. In this context, these are pages that are opened to visitors after performing certain actions - registration, purchase of goods, ordering services, etc. Therefore, the number of worked "goals" directly shows the effectiveness of the site, how it corresponds to the set business objectives. Google Analytics in this case will count the number of transitions for each banner or link, which will give full information about which of them are the most effective, and which can be completely removed from the site.

Comparing the goal counter and the total number of visitors will allow you to calculate the conversion of the resource, which is one of the most important information about its operation.

To connect this wonderful visitor count for the site, you need to put a special HTML code on the pages that you want to track. It will be assigned to the site after registration in the Google Analytics system. To do this, you need to create your account in Google - a mailbox on Gmail and continue to follow the instructions.