Subtlety of website promotion using leased and text links

Having your own website on the Internet does not at all guarantee the flow of customers and the constant acceleration of the growth of your business. To achieve the set results, you need to learn how to promote the site on the Internet, getting good results of promotion and ahead of direct competitors in the search results for the queries you need. Doing this process yourself or giving it to a professional company is your choice.

Promotion of the site with the help of link rentals

When a person begins to explore the possibilities of promoting a site, he immediately finds information about leasing links. This is the purchase of direct links to the promoted resource from the pages of other sites. Payment for such placement is made every day or every month. Enviable advertising promises you many advantages:

• Fast and steady growth of all search parameters;
• Increase the site's trust in the eyes of search engines;
• Small budgets for promotion;
• The ability to independently moderate all the processes of promotion.

In fact, you get a fairly complex promotion tool. Theoretically, it works, but it is very difficult to make this method of promotion to give good results. Often, self-promotion of the site temporarily leased links leads to the decision to order promotion from professionals and do not waste your time.

Problems in the process of promotion can arise very different. Buying links on substandard sites, for example, will only bring a negative effect on the investment of funds. It is also important to visually and technically evaluate each page on which the links to your resource are placed. Yes, and search engines have become much less to pay attention to links without context.

Website promotion by texts

Work on the promotion of the site can be based on working with texts. The current algorithms of search engines will bring you the result sooner, if you work with the context, rather than with lonely links. There are several ways to organize a campaign for promoting text:

• Order press releases and reviews of your blog service;
• Place your texts on special sites that allow you to do this for free;
• To rent places for placing texts on third-party resources.

The posted text should contain a link to your site, and its subject should be common with the theme of your project.

This method of promotion costs an order of magnitude more expensive than referral promotion, but it gives a more effective result. Most optimizers today tend to buy so-called eternal places for text. So the promotion of texts becomes more expensive at the very beginning, but after the end of the campaign the texts continue to bring results. In the case of renting, after the completion of payment for the placement of texts, they are immediately removed.

What problems can arise in text promotion?

To achieve a good result of website promotion with texts, it is necessary to adhere to certain recommendations:

• Texts should be completely unique and thematic;
• Sites for placing texts should not be of an advertising nature and be overflowed with references;
• On the placement page of your text there should be only one open external link - to your site.

The quality of the text itself, which is used for promotion, also plays a role. It should not be oversaturated with key phrases and links. Obvious optimization leads to negative consequences in progress.

Everyone can perform the processes of promotion today. The main thing is to monitor the quality of each step in this matter. Bad text or openly advertising space for placing links can cause bad results of promotion.