Integrated Website Optimization

SEO-optimization is a complex concept, but in practice it is a whole complex of activities that affect not only a particular site, but also a multitude of other tools located on the global Internet. Optimization of the pages of the site and there is one of those components without which search optimization can not be carried out. Moreover, this is the starting point for any kind of optimization at the moment.

For most newcomers SEO-optimization of a web-site seems to be something cumbersome and complex. But in practice, even the most optimistic mothers do extremely simple things in the course of work. The very optimization of the pages of the site consists of the following steps:

• Definition of a niche of a site, that is a category to which it is possible
  To attribute a specific resource. This is necessary to identify, on the one hand, search queries that correspond to this category of sites, and on the other - to determine the degree of correspondence of this site to such search queries.
• Determination of how much the content of the site corresponds to the semantics of search terms, or, in other words, how much the context of keywords (read - search requests) fits into the niche in which the site is located and within which is promoted to the top.
• The definition of technical "voids", which could be filled with benefit. In this case, we are talking about those places in the HTML-pages, where you can match the subject of the site.
• Add keywords where they will be relevant. In addition, in this part, the optimization of the pages of the site has that specificity that really requires some elementary knowledge of the markup language and the skills of using it.

The items mentioned above constitute the starting point from which the promotion of the site begins, optimization, SEO-competition, if you want. Competition here is not just appropriate, it is necessary: experienced optimizers always look for competitors and monitor how they are optimizing the pages of the site, what positions they have in this case in search engines.

Everything said up to this moment corresponds to the stage of gathering information and drawing up a "picture", with the help of which the real optimization of the site pages will be conducted. Expressed in a formal language, optimization is a set of activities that leads to a change in the text content of the site, internal linking, and optimization of page content at the level of the markup language.

However, it should be said that this is not a one-off procedure. The fact is that none even the most experienced specialist can never tell what should be done with respect to this site, so that the optimization was successful at once. Therefore, many experts always use step-by-step selection of an optimal set of text content, links with keys and various attributes to links, multimedia elements of pages and their meta tags. This "vinaigrette" components of the internal optimization of the site is determined by trial and error, during which it is constantly compared with the same products of competitors. Typically, optimization tasks are considered achieved when the content looks appropriate to those search queries that are relevant to the content of this site.