How to untwist a beauty salon from scratch: a step-by-step instruction

Any enterprise that provides services, needs customers, including a beauty salon. It does not matter what services an enterprise offers if people do not know about it. Do not neglect advertising and other methods of attracting customers, which in modern society there is a lot. how To untwist beauty salon? Very simple. It is enough to follow certain rules.

Theory

Without clients, a beauty salon can not exist and if people are not interested in it, then very soon this enterprise will be declared bankrupt. Development strategy should be considered by the director before starting work.

How to untwist a beauty salon from scratch? There is nothing complicated in this, and it does not require the costs of large ones. First, you need to decide on the audience that will attend the salon. What customers will become regular visitors.

It is also very important where the beauty salon is located. It can be a center, an elite or a sleeping area. Depending on this it is possible to determine the further operation of the enterprise.

It is desirable that the salon had a zest. His services must be original. If any, then it is likely that customers will also travel from other areas.

Promotion of beauty salon through the Internet

How to promote a new beauty salon through the Internet? Very simple. To begin with, it is enough to use social networks and launch a share. For example, for advertising on a page in any network will be offered a haircut with a large discount or a manicure for half the cost. This method works fine only at the initial stage and practically does not require costs.

The next stage will already require small financial investments. Opening your own website will help quickly unwind the beauty salon. On it it is necessary to place the detailed information on given services, it is desirable also to lay out the price-list, photos of masters and their works. A very effective method is the photoreport "before" and "after".

It is worth noting that when developing the site it is desirable to use the services of professionals who already know what a certain group of visitors wants to see.

Important role of advertising leaflets

How to promote a beauty salon in a residential area with simple leaflets? This method of advertising is inexpensive and very effective, but only if it is in a certain place.

When ordering promotional leaflets, special attention should be paid to their design. It is important that they are very bright, colorful and interesting. Leaflets that are decorated boringly and tastelessly, can cause the opposite effect and discourage the desire of potential customers to visit the beauty salon.

It is best to order the development and production of leaflets of the printing house. Specialists will correctly design the design, coordinate it and only after that will be allowed to print.

Ready-made leaflets are best distributed in places where there is a very large crowd of people. It can be shopping centers or large entertainment complexes. You can also decompose them into mailboxes, but do not make this type of advertising too intrusive.

Do not forget about "word of mouth"

Recently, the most popular way of promotion is "word of mouth". How to promote beauty salon in crisis? This method of advertising will help, because he:

• Almost free;
• Attracts only active customers;
• Positively affects the reputation of the institution.

These are only the main advantages of "word of mouth".

This type of advertising spreads very quickly from a satisfied customer to a potential one. This means that, having come to the salon, the new client already prepares in advance for a positive result, and if his expectations are justified, he will in any case advise him to his friends and acquaintances.

It is on the basis of "word of mouth" that a large part of the constant client base is formed. Visitors always come in a good mood, and this very well affects the reputation and the environment in the beauty salon.

Customer Stimulation

How to promote a beauty salon in the business center? This will be very helpful in stimulating a potential client base.

If such an enterprise is located in some center, then it is possible to organize a so-called sampling, that is, carrying out part of the procedure is free of charge, and if the client likes it, then for the rest of it it will have to be paid.

Also incentive methods include bonuses, promotions and coupons. Especially for the business center coupons are good, when presenting any discounts are given. Coupon not only serves as a source of a profitable offer, but also informs potential customers about the procedures conducted in the cabin. Bonuses can be offered in the form of free procedures provided a permanent visit.

It is worth noting that the salon in the business center almost never has a permanent base, but there are always a lot of casual visitors. Therefore, attracting customers at this location should be constantly. Still worth paying attention and quality of procedures. It is important that professionals working in the salon, were real professionals.

The main mistakes that are allowed when opening a beauty salon

It's not enough just to answer the question about how to promote a beauty salon. It is also important to analyze the main mistakes that are made when opening an enterprise, and take measures to prevent them. So, there are only seven basic mistakes, namely:

• Mistakes in business planning;
• Errors in the initial stages of work;
• Errors in management that arise from inexperience or lack of education of the director;
• Advertising errors (no flow of new customers);
• Errors when working with an existing customer base;
• Errors in the recruitment of new employees, which spoil the reputation of the salon;
• Mistakes in business development. Constant change of strategy and plans.

Any "blunder" must be eliminated. Before answering the question on how to promote a beauty salon, you need to think about possible mistakes that can lead to bankruptcy at any stage.

Importance of marketing research

Marketing research is a very important stage in the life of any enterprise that earns on providing services. However, a qualitatively conducted study is usually very expensive and sometimes it just is not justified for a business of a small scale.

How to promote a beauty salon and at the same time spend a minimum of money? Is it possible to save on marketing research? These are the questions that interest the beginning entrepreneur.

Saving, of course, is possible, but only the director of the salon should remember about the responsibility and the risk of possible ruin. Most often, entrepreneurs choose one of two options:

1. Marketing research is not conducted at all. Business "floats" downstream. It's completely free, and some salons still succeed.
2. Marketing research is replaced by peer review. A good expert can easily indicate to an entrepreneur the strengths and weaknesses of his business. Of course, this is not a full-fledged study, but for lack of extra funds, an expert evaluation can also help.

If the business is at stake

Sometimes, to save a fading beauty salon, it is not enough just to conduct a marketing research or an advertising company. Sometimes the director makes a decision on a complete change of concept.

When one concept is replaced by another, it will be an entirely new beauty salon. Sometimes it is useful to carry out repairs and even change the name and sign. Such an action will greatly help in the event that the beauty salon does not have a very good reputation, for example, because of unskilled employees.

Also, if the situation is not too neglected, it is good to gradually introduce new services, setting attractive prices for them. So you can fix the situation and stand out against the background of other competitors.