Brand: the meaning of a word on an explanatory dictionary

A number of services, products, places and even personalities can be identified as brands. In the understanding of the majority, this means that they have certain characteristics and virtues that make them recognizable and different from others. The meaning of the word "brand" is also defined as a brand with a set of values and attributes that are significant to the consumer. The very essence of the concept is oriented first of all to it. The brand does not exist physically, it is only the perception of the product in the mind of the buyer. The logo and the name evoke in the perception of the latter a set of values. They define this or that brand. What does this word mean according to the leading explanatory dictionaries? Consider the essence of the concept in more detail on their basis.

"Brand" in the explanatory dictionary of S.A. Kuznetsova

This publication defines the "brand" as a trademark, whereby the buyer can recognize the manufacturer of a certain product. The word comes from the English brand. Translation - brand, brand name. Refers to the masculine gender.

There are suggestions that the word has a Scandinavian origin. Since the time of the Vikings it was used in the sense of "stigma for cattle". In comparison with the brand, the brand (the meaning of the word in different contexts confirms this) does not have an established single designation and legal status. However, it is a legally protected product or company name (its concept), which the public consciousness distinguishes from the masses of the same.

"Brand" according to the large modern Russian explanatory dictionary (2012)

In this edition there are two basic definitions of the word:

1. Sign or image of the object / phenomenon; image.
2. A trademark of a product or product in the most preferred manner, which has a high reputation with the consumer.

The meaning of the word "brand" in the explanatory dictionary also makes it possible to expand understanding of the concept through synonyms. The variant "label", having the definition of a brand name or a sticker located on each copy of the produced goods, is given.

"Brand" on the dictionary of terms of fine arts (2012)

The term "brand" is defined as a brand, trademark or symbol. Source of origin is the English word brand. In translation, its meaning is a stigma. The use of the concept began in ancient Egypt. Manufacturers put the brand on the bricks they made. The branded object was to stand out among the like. He gets an individuality and is aimed at the special attitude of others. Legally, the concept of "brand" (which means the word, it was already clear everywhere at the time) was fixed in England in 1266. The reason was that the legislation required bakers to have distinctive marks on all their products.

The brand is also used for advertising purposes to create demand for goods and services, as well as for their popularization in literature and art.

"Brand" in the dictionary of youth slang

The meanings of these or those words may differ between generations. So, in the dictionary of youth slang "brand" is defined by two points:

1. A trademark of a major manufacturer (known).
2. Firm or trademark.

According to the data on etymology, in Russian the word was borrowed in the late 1990s from English, since then it has been widely used and several variants of meanings depending on contexts. The most popular is the association with the notion of "trademark". Often this is what is meant by using the term "brand". The meaning of the word, however, coincides with the concept only partially, as evidenced by the data of explanatory dictionaries.

"Brand" according to the explanatory dictionary of the Russian language of the XXI century

The meaning of the word "brand" according to the dictionary of the 21st century is defined as a "trademark". Most often these are high quality goods manufactured by a well-known manufacturer.

Public consciousness distinguishes the brand as a product, company or concept from the total mass of their own kind. It has a design that distinguishes it in the market. Style, packaging, graphic signs, logo and multimedia technologies are necessary components. A brand (the meaning of a word also implies this) is created to distinguish each new product from a substitute for general consumption. In addition, there are certain rules for the successful positioning of goods in the sales market. They distinguish it as a formed brand. These include:

• individuality;
• Compliance with the norms of legal registration;
• Memorability, ease of pronunciation;
• Purpose and quality of the goods.

"Brand" in the dictionary of foreign words

Since the word was borrowed from English, it is worthwhile to consider all its possible meanings in a bilingual dictionary. This will give a more complete understanding of the concept. The meaning of the word "brand" in the dictionary of foreign words can be divided into modern and outdated versions. The first one is a brand, a brand. In Old English, you can also find the second - burning. In a number of narrowly specialized dictionaries, the following values are present (they also depend on the context): brand, grade, quality, brand, red-hot iron, corporate identity, commercial designation, trade mark, branded goods. In the form of the verb, there are the following translation options: stigmatize, burn, label, declare, leave a mark in memory, stain, mark, scour, severely condemn,

Synonyms and stable phrases

A number of synonyms for the concept of "brand" can be distinguished. The meaning of the word implies the similarity with the brand, brand name, brand, brand, quality, appearance, corporate style, class.

There are the following stable combinations with the word "brand" and its derivatives: branding, brand policy, brand image, brand formula / concept, brand evolution, rebranding, brand differentiation, brand positioning. Let's consider some variants of the use in a context.

Examples:

Estimated value of the brand allowed attributing it to the list of the most expensive in the industry as of 2016.

The image and activities of the famous model of Naomi Campbell can be characterized by the notion of brand.

The meaning of the word "brand", voiced by the American Marketing Association, is universally recognized. The combination of concepts symbol, design, sign, term, name, which distinguish the services and goods of one seller from others, became the basis for identification. There are also a number of interpretations and definitions of well-known authors in the field of marketing, but they also end up being generally accepted, only more fully and fully explaining the essence of the word. It is interesting that the brand has become not just a product or an organization, but an integral mental construction, the sum of a person's experience and his perception of a particular product or service.