Bigboard or billboard: which option is correct?

For many companies and individuals facing outdoor advertising, it is important to know how to properly pronounce - a billboard or billboard? Today we will try to understand this issue and find out where this word came from.

Historical data

The billboards appeared for a good reason: it was necessary to bring the information to the public. Therefore, even in ancient Egypt, advertisements were posted about the fact that a reward was promised for caught runaway slaves.

In the subsequent historical period, wooden boards were used all over the world. They were fastened next to a shop, a hotel, a tavern. The development of outdoor advertising was slow. The next predecessors of advertising designs were posters. Usually they were used to advertise theatrical performances. And the question of how to properly say - a billboard or billboard - Did not even arise.

By the end of the twentieth century, the imperative need was to designate each structure on city streets. At that time, the variety of advertising media was so huge that the association of MANR conducted a study to study the most effective of them. Then the abbreviation Billing board appeared.

The first part of it is translated from English as "information", the second - as "board". Literally - "message board". That is, it is an information board. Speaking about writing this word, it should be remembered that the letter should use one letter "l", because that is how the word is fixed in the spelling dictionary.

How did the name "big board" come about?

So, it is important for us to find out how it will be more correct - a billboard or billboard? The appearance of the word "big board" is due to Big Board (the date of its foundation - the beginning of the 1990s). Before the collapse of the USSR, there was no question of outdoor advertising either, or it was aimed at promoting the interests of the state. There was another option - it was completely banned.

After the well-known events in the advertising industry, there has been a rapid growth. The first company that decided to place a standard shield on the roof of the building (it was like a neon structure) was Coca-Cola (1991).

The initiative was picked up by many newly established advertising organizations. One of them, Big Board, had a large number of designs. Below each of them there was a similar inscription.

Taking into account the fact that new words constantly appeared in the Russian language, there were no search engines, in the dictionaries the interpretation of new words did not appear right away, people did not have time to understand what the new inscriptions meant, began to use the word "bigboard" for the name of advertising constructions of a similar format ". It has taken root and is still used.

We draw a conclusion

But how is it right to say - bigboard Or a billboard? On the letter and when pronouncing the correct version will be the second word. After all, this is the name of this construction for the first time. The second word is the name of the company. Its use will not be a mistake. But in dealing with business partners, it is best to avoid it.