Audio advertising in metro

Every resident of the northern capital is constantly confronted with the need for travel by subway. In a big city like St. Petersburg, this is a compulsory measure, because The distances here are large, and if it were not for the metro, few would have had time to work, for example, on time.

Advertising in the metro is not a new phenomenon. One of the options for advertising in the subway is sound advertising. You can hear it by going down or climbing the escalators in the subway or (rarely) in the cars themselves. Lively disputes about this type of advertising were carried out just recently, and now there is no unequivocal opinion as to how legitimate and lawful is the placement of this type of advertising. It would seem that the usual advertising in the subway, and not everything is so simple, and now crowds of dissatisfied people are trying to appeal to the authorities with a request to eliminate the obsessive marketing tool.

In the Russian legislation there is a reference to the prohibition of advertising by means of vehicles. But what to do with the escalators, because they do not belong to vehicles. Of course, it is possible to argue about this for a long time, but this will change little, and even if you are dissatisfied with such advertising, one discontent is not enough, you need a specific number of people capable of influencing the problem, but there are not so many people.

Perhaps, one of the reasons for the poor attitude to sound advertising is the poor quality of sound commercials placed on escalators? After all, not only a loud obsessive voice, but also the content itself can be very annoying to the ear. Previously, it was believed that the most intrusive advertising - television, but gradually this issue became solvable, because. All have remotes that can turn off the sound or just make the volume quieter. This trick does not go with sound advertising - passengers in the metro do not have the opportunity to get rid of obsessive advertising offers that are heard right under your ear from the speakers on escalators, for example. It is especially sad if there is no gadget nearby that can drown out the sound of advertising. Sound advertising on escalators is dangerous for children and elderly people, because It can distract from the descent of the escalator, as a result of which people can be injured.

About bad sides told, now it is possible and good to mention. So, high-quality sound advertising can be useful. It all depends on the approach to the selection of an advertising agency, which will deal with the advertising project.

It is known that auditory perception develops since childhood, it is thanks to him that we learn to speak. It is proved that 66% of people perceive sound advertising. But hearing is able to get tired, if it is constantly influenced by some noise or high sounds, also the human ear is able to get used to certain sounds, so in sound advertising, a special approach to design is needed. The best way is perceived a measured speech (remember Petrushka - the voice in the advertisement should say "with feeling, with good sense, with the arrangement"), rapid sounds, bad diction - all this will not lead to a successful promotion. Also, you should pay attention to the differences between the alternating sounds - if at first speech is a little quiet, and then suddenly becomes a little sharper (to the right degree), then a person can not only pay attention to this advertisement, but also remember it. The simplest example of a memorable sound advertisement is the advertisement of the Coca-Cola producer, whose melody is known to both adults and children around the world.

The timing of the performance of sound advertising is 1-2 days after the order is received. The price will depend on the urgency, on the quality (many voices, music background, correction) and on the number of broadcasts (from 1000 r for one broadcast). The minimum order for Spb, usually - 5 repetitions. Broadcasts for sound advertising are not available at Avtovo, Devyatkino, Rybatskoye, Staraya Derevnya, Krestovsky Ostrov, Chkalovskaya, Sportivnaya.