Available types of outdoor advertising. Placement of outdoor advertising on the streets of the city

If you are the leader of a large, successful organization, then with almost 100% certainty, you can say that the query "outdoor advertising, views" in any of the Internet search engines is for you.

Outdoor advertising - external advertising, any text or graphic information bearing an advertising character, placed on temporary or stationary structures, which are located in the open area, as well as on street equipment or its elements, on / above carriageways or sidewalks.

Types of outdoor advertising today are very diverse. For the vast majority of the largest cities in Russia and abroad, the whole range of outdoor advertising is available:

• space-scale installations / structures;

• stelae;

• shields of all sizes and shapes;

• electronic displays;

• video walls;

• Roof installations;

• installation of light advertising;

• ticker;

• advertising signs, signs;

• light boxes, or light boxes;

• stretch marks above the carriageway and sidewalk;

• advertising images / inscriptions on public transport;

• advertising at the stopping complexes.

In order to determine what types of outdoor advertising are necessary for you, we will consider in detail each of them:

1. Advertising signs. They are divided into non-light and light, flat and volumetric, roof and facade.

The lightbox includes, first of all, a lightbox, or light box. If we consider the types of outdoor advertising, that is, not potential, but already operating, then this species is the most common. The advertising element is highlighted with the help of backlighting, thanks to this advertising is open around the clock.

2. Volumetric letters. Include the following categories: non-lit letters; Letters made using the technology of "closed neon", i.e. With internal illumination; Letters made using the technology of "open neon", i.e. those in which the light sources are not covered by the front panels; Finally, letters with the effect of "kontrazhur": the front part of such products is covered with opaque material, and the back - transparent, which creates a very attractive advertising effect.

2. Inflight signs. Less expensive option, but less effective. Typically, this sign is highlighted by external LEDs. It includes the following categories:

• Direction indicators;
• Street signs;
• Banners;
• billboards;
• Pillars;
• Information stands.

Tablets, in comparison with other types of outdoor advertising, perform, rather, an informational role. They are more often produced by advertisers in cases of renting offices in large shopping centers. Stretching, banner signs, panels - these are non-light signs of an advertising nature. Are made by applying information on a special banner fabric.

The pillars are two plastic shields attached to a structure with a metal frame.

The advertising stele is a stand-alone advertising structure. Its dimensions are large enough. Therefore, it is absolutely logical that outdoor advertising of this kind is placed at gas stations, near large shopping centers, car dealerships.

Advertising design of entrance groups is awnings, canopies. Advertising interior signs - quite a complicated type of outdoor advertising. The thing is that the interior signs are very close to the potential customers of the advertised object. Therefore, an advertising design of this kind should be flawless.

The article describes only the main and most frequently used types of outdoor advertising. To date, this advertising is most popular in our country.