A backgounder is what? How to correctly write a backgraunder

The activities of modern companies can not be imagined without advertising, highlighting to the general public the specifics of doing business and the organization itself, its products or services, the nuances of doing business. To implement all of the above there are many ways. The background grader is one of them. This article is devoted to the analysis of the concept, the structure of this type of text and how it is written.

Explanation of the concept

The background grader is a text written by a public relations specialist for further placement in the media, whether it is a print version of the publication or electronic. This text can tell about the activities of the company, its products and services, the history of creation, the biography of leading officials, and development.

In order for this text to have the desired effect and was published in the media, it should not be of an explicit advertising nature. Backgrader is, first of all, an information letter. Information should be provided as objective as possible. The more interesting it is, the higher the probability of the material coming out into the light, accordingly, and attracting additional attention to the firm's activities.

Varieties of the background grader

Journalists and pr-managers differ in two basic types of background graunder:

• Texts that are part of a press kit, corporate booklet or information package. In some cases, the backgounder can act as an explanatory material for a press release. Then he must answer the questions raised by people who read the original material.
• PR-text, telling about the news of the organization, its innovations, development, innovations. Sometimes this way, stories from the life of the company can be described.

The purpose of the text for the media

When there is a sensation in the news media, journalists may have questions. The backgounder is the way to answer them. It is the backgounder used for brief information about the company's development. Its main goal is to unobtrusively remind about the existence of the organization, to declare itself. But this process is not in a flashy manner, but neatly, "between the lines." When giving answers to current questions, the firm shows its location on the market and is remembered by the reader.

The difference between the backorder and the press release

Two kinds of PR-purpose texts are often confused by people without journalistic education. It is worth noting that the press release - the news is sensational, flashy, often impressive. It focuses on the catchiness of the title and the first paragraph of the text. In the background, there is no such an emphasis, and the news, which is illuminated in it, is not a sensation. This information is "first-hand," answers to questions and objective descriptions. However, the backgounder can be part of the press release, that is, a kind of explanatory note.

Structure of PR-text

Any text should start somewhere, contain certain information, and also lead the reader to conclusions. All this should be competently structured and laid out "on the shelves" in order to have the expected effect. The following is the structure of the background grader - the history of the company as a whole:

• The first thing to start with is the date the company was founded. This will show how many years it functions in the market, and therefore - will increase the degree of trust.
• Stages of development. In this paragraph, consistently outline all the supporting stages in the formation and growth of the organization.
• Legend of the organization, the purpose of its creation, the ideas of the founders.
• In what state is the organization at the present time.
• What goods and services are available today in the price list of the organization.
• The company's achievements in the social and other spheres of society, based on funds, sponsorship of certain segments of the population or developing legal and physical persons.
• Prospects for development, the idea of the manager of the team for the near and distant future in the matter of the company's functioning.
• Describe the reasons for the organization's success than it stands out against the competition, how it earned the status and trust of the public.

In order to describe the organization on its own website, the company uses just such a backgraunder. Examples are presented on all official websites of business cards of companies that care for their image. This text can be used not only for publication in the media, but also for attracting business partners, larger investors, bulk buyers and so on.

How to write a backrounder

Writing a PR-text is a work that requires a deep immersion in the organization, its history and various facts of its economic activities. Not an exception and a background grader. Examples of large companies make it possible to understand what exactly is required of the author when performing this task. Consider the points on what and how to write in this text:

• Such a text should always be devoted to only one topic. It does not matter, the general is the history of the company or only a single event. One topic, the rest is reserved for other articles.
• The size of the article should be within 4-5 pages.
• The main array of information used is facts that can not be refuted.
• It is recommended to supplement the text with various graphs, tables, diagrams, polls, official statistical information in a visual form. Since the purpose of the article is information-reference, it is necessary to observe the visibility for users.
• It is not necessary to fill the article with an abundance of specialized terms that are understandable only to a narrow circle of specialists. Information should be available to all readers.
• Personal opinion should not fit into the structure of the text. Backgrader, first of all, objective information.
• This text is written from a third person in a business style.

Decor

Any text requires a certain design, including a background grader. An advertising booklet (or rather, its component part), a description of the company for the official site, a business card for potential partners-no matter what purpose this pr-text pursues, there are some requirements for it. So, below are listed some immutable rules of registration:

• The backgraunder is written on the letterhead of the organization. If this is text for the site, there must be at least a logo and a name.
• Mandatory component - the title and subheadings.
• The topic touched on in the backgrader should be fully described and thoroughly worked out.
• In the text there should be comments and replicas from the most authoritative representatives of the organization, which is the subject of this backguard.
• The final part of the text is usually presented in a graphic version, various diagrams, tables and charts are welcomed.

What is a fact sheet

A fact-sheet is also a variety of backgraungers. In most cases, he serves PR-managers, authors of articles and journalists as a kind of "cheat sheet" for writing material for publications. It looks like a fact sheet, like a one-page text, even, rather, a list with facts without any comments. It contains a brief information about the organization itself, the positions, names of leading specialists and the administrative apparatus, a list of products and services in the company's arsenal.

Also in the fact sheet can be placed information about the history of development, important dates in the life of the organization, the location of offices and branches, summaries on the amounts of sales, dynamic statistics.

Usually a fact sheet is supplemented by a press release or main background grader.