A lightbox is ... Outdoor advertising

Who would have thought that the device for subject photography would be widely used to promote goods and services to the masses. It's about luminous advertising. A lightbox is a device in the form of a transparent container and backlight. More merchants and sellers to attract the attention of customers hung out the goods behind the counter. Technological progress has moved far ahead - and now even outside the markets and shops you can contemplate beautiful and bright glowing ads around the city.

Lightbox: the meaning of the word and the definition

The term "lightbox" is used by photography specialists, medical professionals and advertising agencies. The device is designed to diffuse light and is effectively used in outdoor advertising. The word is borrowed from the English language and is translated as "light box". Thanks to the internal illumination, which is close in characteristics to daylight, the lightbox design creates even illumination throughout the surface.

The modification of street stands in the form of a protective cover and LED lighting gives the advantage of using light boxes at night.

Design

In the standard version, a light box is a rectangular shaped structure consisting of: a frame, a back wall, a front panel with advertising information, a side board and a backlight. At the request of the customer, the light box can be made with rounded corners and bends.

By welding from metal pipes of square cross-section, a frame is made, the strength of which determines the service life of the entire structure. The body is assembled using guides. Profile for light boxes can be both metal and PVC.

On the back wall of the box are assigned two important functions: protection and the basis for fastening the light elements. It is made of composite materials or galvanized iron. For better light reflection, a light-intensifying film can be applied to the inner surface of the back cover.

Backlighting is performed in the following ways: installation of fluorescent lamps, neon tubes or LEDs.

Outdoor advertising is applied to the front panel, which is made of light-transmitting sheet material: plexiglas, transparent polystyrene, shockproof plastic PETG or polycarbonate.

Application

A container with several bulbs and frosted glass panels at the top are used by professional photographers to view transparent films (slides). A modified box without one side is a find for shooting an object without shadows. In an upright position, the device is used in medical institutions to view X-ray images. In the field of science lightbox light is used to observe the growth of bacteria.

Lighted panels are often and successfully used for advertising purposes. Previously, to display advertisements at night, specialists needed to mount additional lighting, which quickly went out of order and increased the price of the advertising structure. The efficiency of the light box was especially improved after the introduction of LED lighting technology. Due to this, energy consumption has decreased, and soft and pleasant radiation does not irritate the eyes of consumers.

In addition to using a light-emitting box for advertising purposes, it became popular to post news events, city maps and public transport routes.

Types of execution

As it turned out, externally a lightbox is a box that acts as a protective cover. It is resistant to climatic influences, does not respond to temperature changes. The form of the device can be any, depending on the requirements of the advertising company.

By internal features, the lightbox design can have two options: a fixed banner placement and a system with a mechanical carousel. In the first case, the brochure is located under a transparent plexiglass, so the price is higher than with a mechanical carousel system. In the second case, posters with information can change, scrolling inside the lightbox. The price of this option is reduced, since three advertisements of different companies can be placed at once.

The way the lightbox is assembled depends on its location. It can be a stand-alone structure on a stand or mount: on brackets and rack, ceiling, wall.

Also, advertising boxes can be executed with one-sided, two-sided variants, the latter being used perpendicular to the facades of buildings.

From the location of the lightbox depends on the price and effectiveness of advertising. On streets with great traffic, at public transport stops the installation of an advertising box will be more expensive than on the outskirts of the city.

Picture

Applikation-information is applied to the front of the box of vinyl film, the drawing on which is made using full-color printing or plotter cutting. Photo printing is used when applying complex images, the layout of the picture is provided in a raster format. When the sizes of an advertising campaign are non-standard, then for drawing of the image the banner fabric, on светопропускным to abilities in any way conceding to a vinyl film is used.

Another way to create an image is to cut through the main elements on the composite aluminum, in place of which the acrylic glass is placed .

Benefits

Outdoor advertising in the form of a lightbox has many positive points.

1. Contrast and visibility. The layman's glance will always fall on the luminous signboard, that is, the main goal of the advertising campaign will be achieved - delivering information to the consumer.
2. Long service life. With minimal care, the duration of work is 5-7 years. When illuminated by LEDs, continuous operation with preservation of brightness and clarity of the image is 5 years.
3. Ease of care. A sturdy box protects the ad unit from climatic influences, but dust, dirt and smog settle on it. Therefore, an elementary external cleaning of the lightbox and, if necessary, replacement of the lining material is all that is required to maintain the advertising box and prolong its service life.
4. Low cost. A lightbox is a way of inexpensive placement of advertising and profit making, available to firms that have recently started commercial activities. For 2015, the price in Moscow for a one-sided, ultra-thin lightbox (23 mm thick) in the A-3 format is about 3,700 rubles.
5. Variety of forms.
6. The ability to use in design design.