Booklet is a great way to advertise

Very often it is necessary to convey to people certain information, for example, a guide or advertisement. The booklet is very original, beautiful and convenient. In it you can compactly place not only the necessary images, but also write important information about prices, services and give contacts. What are the features and secrets in its creation, we learn from the article.

A booklet is a type of printing press, which is a small presentation of the type of product or service. It is a sheet that is folded in half, in three parts or in four, and so on.

The creation of booklets is a very delicate matter, requiring the ability to form a pleasant layout that maximizes the ability to convey the right information to people. Before embarking on the design, it is necessary to specify the following:

1. Purposefulness of the booklet.

2. In what way it will be distributed.

3. For what group of people it is intended.

4. On what actions he configures the client.

Depending on the availability of information, booklets are divided into image, sales and information.

The first type is aimed at forming in people a positive opinion about the company, its allocation among others and the appearance of a desire to reapply. For this, it is necessary that the printed edition contain in itself something useful and interesting, otherwise it will be destroyed. For example, advice, experience, frequent mistakes and ways to fix them. That is, any information that helps to solve citizens part of their problems with the help of the contents of the booklet creates a positive effect.

A selling booklet is a kind of advertising aimed at encouraging potential customers to take any action to buy the proposed product. For example, a call to the company to find out more.

The third type is an information booklet. This is a printout that is able to help the sales manager in the work, because it contains all the information about the company's services.

Now we learn the secrets of the correct production of such a useful publication. The human mind is designed so that it perceives graphic information much better and faster than text. Therefore, the presence of images in the booklet is required. A person first sees a drawing, examines it and the inscription under it and, only if all this is necessary for him, gets acquainted with the content of the written. In order for information to be perceived correctly, design should not be annoying, distracting from its main content, but at the same time original.

For the first five seconds that a person looks at the headline, he is determined whether the contents of the booklet are interesting to him. Therefore, the title should be concise and carry something useful: the benefits and prospects of the proposal. Information should be written in clear language for everyone, even the elderly. If the purpose of the booklet is to sell, then the content should be brief.

It is necessary to specify contact information so that the consumer can easily contact the company of interest to him. Phone, address, website - all this can be posted.

You can create a layout using modern graphics programs Adobe Photoshop, Corel Draw. When it is ready, further production of booklets is entrusted to the printing press.