Analysis of the company's internal environment is the most important management tool

In order to understand what is happening at the enterprise, it is necessary to analyze not only its interaction with counterparties, regulators and competitors, but also analyze the processes occurring within the organization - its organizational structure, subordinate connections, separate processes and procedures. The totality of procedures for investigating the processes occurring within the firm is indicated by the majority of scientists as an analysis of the internal environment of the enterprise. About him and talk in today's article.

A strategic analysis of the internal environment of the organization is necessary - this statement has long been an axiom, and this is confirmed by millions of examples of externally successful organizations that once occupied excellent positions in the market, but collapsed due to instability within the company. That is why it is necessary to analyze the processes taking place at the firm both at the very beginning of its work and throughout the entire period of its activity. Analysis of the company's internal environment involves a detailed consideration of the following aspects:

• Management management system at the firm - the organizational structure of management is considered , connections "boss-subordinate" are established between both employees and between departments.
• The study of individual processes occurring in the organization. As a rule, the activities of most firms are standardized, and from year to year the same tasks are performed by the same people. That's why you can not investigate business processes without taking into account those who execute them.
• Identifying both formal and informal structures and leaders of these structures - as practice shows, most often the problems of the company begin when the company appears informal leaders. The analysis of the internal environment should identify these leaders, after which the leadership should decide whether to transfer them to the status of formal leaders (say, by appointing them to positions of responsibility) or to reduce their influence up to dismissal (this is fraught with a strong negative reaction of the team). It is important to remember one thing: a strong personality can always dramatically change the course of the history of the whole company, and only from the leader depends on which direction the acceleration will be given.

Methods for analyzing the internal environment - a set of techniques that can be used to collect information about the processes occurring in the enterprise and systematize it. These may include:

• Questioning - employees can anonymously answer questions about whether there are any factors in the company's internal environment that prevent them from performing their work qualitatively;
• Research documentation, such as the company's charter, orders and orders of managers - will help to know the official organizational structure of the enterprise.
• After the completion of the first two points, it is advisable to carry out a SWOT analysis based on the information received, but only in the SW part, modifying it to SNW - that is, to highlight the strengths, neutral and weak. Thus we get the most complete and detailed picture of the internal environment of the firm.

After the analysis of the company's internal environment is over, it is possible to proceed with immediate measures to eliminate the weaknesses, give a neutral positive shade and preserve and multiply the strengths. Regular repetition of the analysis procedure will help to make sure that every employee within the company works as efficiently as possible, and there are no obstacles to the firm operating at full strength, bringing maximum benefit to its owners. Successful analysis of the internal environment, dear managers of enterprises!