What is flashmob?

About what flashmob is, we learned relatively recently. In literal translation, this word means "flash of the crowd". Participants in such actions do not receive money, do not violate public order and avoid coverage of their activities in the media. True mobbers do not pursue political or advertising goals.

Flashmob is a modern sign of the life of megacities. He appears where crowds are not unusual. Shares flashmob - a kind of aesthetics crowd formation, which in a familiar life are perceived in a rather depressive manner.

It is easier to understand what flashmob is, if there is a concrete example. This is a street dance in the central square of the city or at the metro station, when a part of the hurrying, seemingly on their business, passers-by begins to dance at an instant with amazing synchrony to the suddenly sounded music with a simple and energy-charging dance. Such a dance flashmob can look very beautiful and not just surprise, but also deliver aesthetic pleasure, as well as perfectly raise the mood to others.

Flashmob is a pre-planned mass action. The organization of such shows is carried out with the help of the Internet, which allows a lot of potential participants to agree on the flashmob scenario, the place and time of its holding. As a rule, scripts are sent to a huge number of people who are free to respond to the invitation, and ignore it. The main rule of flash mob - consistency and synchronization of actions.

Flashmob is a technology of gathering crowds. It is rather a form of carrying out the planned action, as its content is today called the word "smartmob". These concepts are complementary and, in isolation, are practically non-existent.

The beginning of flash mob history is shrouded in mystery. The exact name of the first installation organizer in this style is unknown. However, in this context, the name of a New Yorker, Bill, most often sounds. He managed, after a series of failed attempts to collect on June 17, 2003, about 150 strangers to each other who entered one of the supermarkets in Manhattan and asked them to sell them a "love mat for a country commune" for $ 10,000.

The most effective is the organization of a flash mob through specialized sites. Anyone can register for them, receive mailings, announce their own scripts, etc.

What is flashmob script? It is an interesting design and unusual performance with the help of the simplest movements, which can be performed without rehearsals and special training. As a result of the incarnation, a different, alternative reality must be created for a few moments. For this, the effect of surprise, accident, is important, when it does not immediately become clear what is happening around and who has gone mad - you or all others?

It is very important to consider the next moment when writing a script. The intended action should be such that the participation of many people has the right effect, so that it does not look trite and stupid. Everything should be done so that the uninitiated automatically turned on the reflex - turn around, pay attention, try to understand what is happening. It is necessary to be able to cause the right emotions - amazement, shock and, as a consequence, involvement.

But even having understood what flashmob is, you can not manage to organize it yourself or not achieve the desired effect. As practice has shown, only a performance in which participants do not stand out from the crowd can "break the roof". Individuality in this context is not welcome. It can only harm, neutralizing the expected effect. By the way, now the shocking behavior of one person not only surprises no one, but also frankly bored. When the "crazy" crowd (though it does not commit anything absurd) - this certainly attracts special attention.