Terms of reference for site development

Today, Internet projects have become an integral part of the network business, advertising, they are required for us to distribute goods and services, to collect the target audience, etc. However, not all of us have great opportunities in terms of own creation of the resource, due to which we turn to professionals. Any large self-respecting company that works in this direction will require the customer to complete the technical task for site development (TK). On the other hand, the customer himself must initially plan all the main points he wants to see on his future project. That is why the technical assignment for the development of the site will in any case be required.

Let's analyze everything in stages:

1. The first paragraph of your terms of reference for the development of the site should contain a brief description of the entire project as a whole. You can use a free form. The main thing is to convey to the performer the essence of the project, the direction of activity, what goals you pursue, what your visitor should find on it, what results you want to receive from the resource.

2. In the second paragraph of the TOR, the most important thing is to focus on the main elements of visual design - a logo, design, style. Here we indicate the name of the project, we provide our logo and guidance on the corporate style. If you do not have neither, then you need to specify your preferences, and the performer will take on these details or give recommendations on professionals who work in this direction. It is not superfluous to specify here a list of projects that may serve as a guide for you in choosing various graphic and color elements. Believe me, this will significantly bring the final result to the desired ideal.

3. Further, the technical assignment for site development should reflect the structural component of the project. This item primarily carries an informative load and will be the backbone of the project, so it is worthwhile to think everything over and fix it correctly. As a rule, this part is performed in a tree-like version. Below is a simple example:

1. Information about the company.

1.1. General information.

1.2. Direction of activity.

1.3. Vacancies.

1.4. Feedback.

2. The catalog of services.

2.1. Search analysis.

2.2. Search engine optimization.

2.3. Search engine promotion.

2.4. Creation of SEO-texts, etc.

Always at this point, both a schematic representation of the sections and their functional interaction are welcomed. The main thing - do not overdo it, so as not to confuse specialists. Do not forget to give explanations to individual elements, for example, you want to have a basket immediately in the catalog of services with a subsequent payment, mark it.

4. TK, the creation of the site may be different in that it is you who have their own ideas that were not previously met on other projects. Describe this in more detail, you may have to discuss everything with the performer directly. Your know-how can become a business card of the project, so this point should not be overlooked.

5. Terms of reference for the development of the site should include clarifications on the scope of the project in terms of active pages, development and advertising (perhaps the contractor will be your optimizer and advertising "engine"), discuss installation issues for hosting, as well as the initial filling of the text And graphical information.

6. If the contractor does not stipulate clear price thresholds, then, if necessary, specify the price limits for the desired result. However, there is one thing: if you do not specify this item, and the performer calls the price lower than you planned, then there is a chance to save. Remember, indicating the price benchmark, the customer immediately gives the artist the opportunity to choose the highest bar.

7. Give an approximate time frame when you want to see the project in working order.

8. Provide contact details that will help the contractor contact you if necessary.