Morse "Miracle Berry": producer, composition, reviews

In the late nineties on the shelves of Russian stores, a new product of the Miracle Miracle appeared. The product immediately appealed to customers and attracted a keen interest of specialists. What is so good about the drink and what is the secret of its popularity?

Product Description

Morse is one of the most famous in Russia soft drinks. In the old days it was prepared in large quantities and stored in cellars for a long time. A sweet drink was cooked from wild forest berries. It made it especially tasty and fragrant. Over the years nothing has changed. In Russia, everyone also likes Morse and continue to make it, however, it is much rarer and only at home. Therefore, the moment when the well-known company "Wimm-Bill-Dann" introduced the "Miracle-berry" fruit on the market in 1998, became significant for the whole domestic non-alcohol industry.

It was the first such beverage produced in industrial conditions. It became a real find for Russians, long tired of foreign products made with the use of flavors, dyes and preservatives. The highlight of this fruit juice is that it is prepared according to a unique technology based on ancient Russian recipes.

Who produces the Miracle Miracle?

The world-famous Russian company Wimm-Bill-Dann produces the popular Morse miracle berry. Since 1992, it is considered the largest producer of dairy and non-alcoholic beverages in our country. Among the most famous brands belonging to this corporation, we can note J7, "Small house in the village", "Merry Milkman", "Essentuki" and "Beloved Garden." Everything started with a dairy plant located in the north of Moscow, which was engaged in the production of products for baby food. A few years after the corporization, it was bought out by a new developing company and practically became its main enterprise. A little later in 2011, all rights to it acquired the corporation "PepsiCo". Now the famous Russian firm is led by Americans directly from Bermuda. The corporation is trying to make more emphasis on exports. In this issue she is interested in such countries as Belgium, France and the Netherlands. If with dairy products there is already a lot of competition, then the fruit drinks, cooked according to ancient Russian recipes, should definitely interest them. In this direction, serious work is carried out by carrying out promotional campaigns and advertising campaigns. The results are eloquently shown by the profit that Wimm-Bill-Dann receives from its customers.

Ruler of tastes

Currently, in the trading network of the Morse "Miracle-berry" is represented by four different tastes:

• Cranberries;
• Cranberries;
• Cranberries and strawberry;
• Berry picking from blackberries, cranberries, blueberries and blueberries.

Each of them is good in its own way and gives the drink a special uniqueness and individuality. If we consider that producers of other juices tend to use more popular raw materials such as strawberries or exotic fruits, then the new fruit has a distinct advantage. It uses those berries that have long been popular in Russia. Then they were picked up in the forest, and not grown on beds and in front gardens. The product was poured with juice and nutrients in vivo. This was his uniqueness. Now the manufacturer is trying to revive the old traditions. As practice shows, he succeeds. Cooked from natural raw materials on the latest modern technology, the fruit is obtained just as well as what our great-grandmothers prepared.

Composition of the product

The main thing that is valued in any food product is its naturalness. People, satiated with various dyes, stabilizers and preservatives, are striving for something pure and good. What in this case offers Morse "Miracle Berry"? The composition of the drink is extremely simple. It contains only four components:

1. The purest water.
2. Natural berry juice.
3. Sugar.
4. Aroma.

No preservatives and tinting preparations. The manufacturer follows this very strictly.

Some users are confused by this list is the last component. But here we must take into account that technology uses a flavor exclusively of natural origin. No chemistry or synthetic drugs. To add extra flavor, it is customary to use only additives in the form of extracts, essences or essential oils. These products are obtained by heating or fermented decomposition of natural raw materials, which excludes any chemical interference.

Favorite taste

One of the most popular variants of this product is Morse "Miracle Berry Cranberry". In composition, it is no different from other representatives of this brand. True, sometimes, instead of the usual sugar, glucose-fructose syrup is allowed. In other respects the formula remains the same. The main thing in this product is that it is made on the basis of the juice of one of the most useful berries.

Still long since cranberries were considered a real storehouse of vitamins. It is capable of:

• As an excellent antioxidant to prevent aging, protecting the body from harmful to him radicals;
• Protect from cold due to the maintenance of a large amount of potassium and vitamin C;
• Reduce the risk of cancer by the action of antibiotics contained in berries;
• Remove excess slag from the body;
• Increase mental and physical activity;
• Improve appetite and normalize digestion;
• Due to the vitamins PP and C to exclude the appearance of plaques and blood clots in the vessels;
• Change the condition of the skin, nails and hair for the better.

This is not the whole list of what the famous forest berry can give to the human body.

Public opinion

Already probably there is no such person in our country who would not have heard about the Morse "Miracle Berry". Reviews about this drink eloquently speak for themselves. The vast majority of buyers claim that this product is a great alternative to soda and ordinary juices, which are already a little boring.

Morse revives in the soul of everyone the old Russian traditions and from this he does not lose his novelty. It's nice to cool down on a hot day with a light drink, knowing that our great-grandparents did exactly that. In addition, do not forget that he - an excellent preventive against colds and also still able to restore immunity. What could be better? The product captivates with its naturalness and bright, rich taste. Especially it pleases young mothers. After all, according to experts, such a mors can be safely given to children from the age of three. It's not the tinted water, but the real gifts of the forest. In addition to the taste, special attention is also paid to the packaging. From the very first appearance on the market, "Miracle Berry" was sold in ergonomic packaging, developed by SIG Combibloc. It is very convenient to handle, and external design already immediately causes an appetite and a desire to try what is inside.

With health benefits

A lot of customers like the natural "miracle-mors". Berry cranberries are a win-win option for such a drink. You can talk about its benefits for hours. The unique properties of this forest beauty have so far not been properly studied.

For example, not so long ago, the Americans found out that this queen of bogs can be used in dentistry as an anesthetic and for protecting tooth enamel from caries. In the old days people knew that on the basis of cranberries, you can prepare broths for the treatment of tonsillitis, influenza and gout. It helps fight against liver and kidney problems. Even such serious diseases as diabetes, reduced acidity and thrombosis, you can win by eating infusions and decoctions of cranberries. Nutritionists are also advised not to neglect this berry to those who wish to correct their figure. After all, it contains substances that activate metabolic processes and update the body as a whole. Cosmetologists have developed many masks that can correct almost any skin defects (dryness, greasy shine, pigment spots and acne). Cranberry easily copes with each of them.

Recognition of merits

A good product never goes unnoticed. Sometimes it takes time. But for a new Russian product it did not take much.

At first, many did not believe that the "Miracle Berry" mors from natural berries was being prepared. After all doubts on this account were dispelled, the product received real glory. It all started with a gold medal at the World food-99. The drink just fascinated everyone. Next year, at the same exhibition, a new product of the same brand called "Berry picking" received a silver medal. He received the same award at PRODEXPO-2000. But the producers did not stop at the result. The consistently high quality of the product gave the desired results. In the following year, 2001, at the International Food Fair, the Russian Morse again received the long-awaited gold. This only confirmed his leadership position. Now the company "Wimm-Bill-Dann" can safely enter the world market and not be afraid of competition.