Mokkona coffee. Moccona Continental Gold: reviews

Coffee "Mokkona" is known in Russia since the nineties of the last century. During this time, soluble granules found their fans. But even among them, few know that the Mokkona is a product line of the well-known Dutch firm Dow Egberts. It is famous for producing different brands of coffee. In this article we will consider several types of "Mokkons". Rather, we will analyze the reviews of those who have already tasted this fragrant drink. We specifically read the reports beginning with the words: "I'm not a big fan of instant coffee ..." or "I always believed that Arabs are brewed only in Turks ...". What is the opinion about the "Mokkon" of these gourmets? Running ahead, say: quite positive. After all, the company now produces not just soluble, but freeze-dried coffee. What it is? Read more about this.

Dow Egberts and its products

The history of Mokkona coffee began in 1753, when a certain Egbert Dau opened a grocery store in the small town of Jaura (Kingdom of the Netherlands). He traded in so-called colonial goods, that is, tea, tobacco. And, of course, the central place on the shelves of the grocery store was occupied by coffee. Mr. Dow was a conscientious salesman, and he took the best goods from the manufacturers. Gradually the company "Dau Egberts" became known throughout Holland. And then tea and coffee with the DE logo (initials of the founder) fell in love in other European countries. It should be said that the heirs and subsequent owners of the firm held high quality standards. But at the same time they stepped in step with technological progress. When the world's first instant coffee appeared in 1954, Dow Enberts began to produce powder one of the first, from the early sixties.

What is the new Mokkona coffee?

Sublimation is a technological breakthrough that allows preserving the taste and aroma of a fresh product. Naturally, the firm "Dow Egberts" did not stay aloof from the universal introduction of this innovation on the market. What is the difference between freeze-dried coffee and simple soluble coffee ? In the old technology, a strong drink was cooked, after which it was evaporated. The resulting powder looked like coffee, but the flavor was completely different. Sublimation is a completely different process. According to this technology, freshly brewed coffee is not evaporated, but is frozen. Then, the ice crystals are dried in a vacuum. As a result, the new Mokkona coffee (which is a freeze-dried product) preserves the taste and aroma of this product. It has larger granules. And, by the way, more solid. At the bottom of the Mokkony can you will not see dust, as in ordinary instant coffee. And how to steam a freeze-dried product? In the usual way - just add boiling water. And then, as you love, cream or milk, sugar or honey.

Mokkona in Russia

Coffee Moccona became the first of the imported brands that appeared in the country after the fall of the USSR and its iron curtain. We remember how, in the early nineties, what kind of low-quality goods did we receive from abroad? And all this was used "with a bang" by Russians yearning for import. But the Mokkona stood out from this mass. First, a stylish jar. Not some kind of plastic, but glass. And the lid of her was screwed, like a cork. This was done for better preservation of the fragrance. And many people, devastating the packaging of coffee, stored in a jar of tea or spices. But not only the tare remembered the consumers of the Mokkon. Those who contemptuously wrinkled his nose and said: "I do not eat ersatz," reconsidered his views on the soluble coffee Moccona. And in 2013 the company introduced two new product lines to the Russian market. These are premium products - Light Roast and Dark Roast, as well as wonderful flavored types of coffee - Caramel, Vanilla, Chocolate and Hazelnut.

Moccona Continental Gold

Before embarking on new items, let's taste an old, classic example. "Mokkon Continental Gold" ("Continental Gold") is produced in glass jars with a hermetic lid with a capacity of 47.5, 95 and 190 grams. A soft package weighing 75 grams is also available. This is an old-fashioned coffee. He is soluble. At a price, this product takes a niche just above the average for a similar coffee. A small jar costs one hundred and eighty rubles, an average of three hundred and ten, a large one - five hundred and fifty. In the "Continental Gold" the manufacturer does not apply blends - coffee is made from 100% Arabica. Customer reviews claim that this product has passed the average roasting. In taste there is no sourness, like the usual instant coffee. Drink (a spoonful of powder in half a glass of boiling water) turns out to be rich, strong. The aroma is close to natural.

Elite coffee "Dow Egberts"

In 2013, the company pleased Russian true lovers of a strong black drink by releasing two new varieties of Mokkona coffee. The reviews characterize "Dark Roast" as a dark-colored granule. When brewing, a strong coffee with a light bitter taste and a bright, rich aftertaste turns out. As the producer reports, for the production of "Dark Roast" the grains pass a strong roasting, becoming dark color. Then they grind and boil strong coffee. Further, the beverage passes the subliming process, resulting in the formation of solid granules. "Dark Roast" like lovers of strong coffee with tangible bitterness. And for those who appreciate the soft taste and balanced bouquet, "Light Roast" was created. The granules of this coffee are light, as the grains have passed through a light roasting. Both versions of the premium class are available in glass jars with a pressurized lid weighing 47.5 and 95 grams.

Flavored types of "Mokkony"

If the product is recommended for dark roasting, without milk, then it is good to add cream to a beverage made from light granules. The taste becomes even softer, a little caramelized. But for fans of such a taste sensation with the candy "Korovka", the firm "Dow Egberts" prepared a gift. It's Mokkona Caramel. If you study the reviews about flavored varieties of this brand, then it was she who received the greatest praise. But the choice is wide: except for caramel, the company produced coffee with the aroma of chocolate, hazelnut and vanilla. Sealed cork-cap allows you to keep smells inside the jar for a very long time and transfer them to the drink. "Caramel" and "Chocolate" will suit those who do not tolerate any sourness. "Hazelnat" gives the drink a barely perceptible bitterness and an intense nutty aroma. "Vanilla" fills the whole house with mild exotic smells. This drink is good, accompanied by Viennese pastries.

Mokkona coffee: price

If classic samples of the company, such as Continental Gold, take place on the shelves of the mass market, then the flavored species are much higher. Exclusive varieties ("Dark" and "Light Roast") are available in two packs - 47.7 and 95 grams. They cost 182 and 328 rubles respectively. But the flavored types of coffee "Mokkona" are sold only in large jars. And there is such a packing of four hundred rubles for ninety-five grams of granules.

Reviews

So, let's summarize. Consumers mostly praise the Mokkon. This instant drink has a taste and aroma of natural coffee. A tightly closed jar prevents weathering of the smell. The drink comes out strong, invigorating, fragrant. The only negative that consumers noticed at Mokkona coffee is the price. But, since it "bites", the goods are sometimes sold for shares and discounts. Very often in supermarkets you can buy flavored varieties of "Mokkony" for only two hundred and fifty rubles.