Marketing research. Trade With Marketing.

In order to make decisions about actions in the market, marketing research is ordered. Their results are simply necessary for entrepreneurs and managerial staff.

Entering the market of any product requires investment, often significant. The entrepreneur or manager has an assumption based on intuition that this particular product will be in demand by the consumer.

Such an intuitive assumption, more often than not, can not be a reliable basis for investing large amounts of money. These hypotheses should be confirmed by studying the consumer demand in the market, measured and outlined in figures to significantly reduce the risk of a particular event.

If you order a marketing study that will be conducted at a high professional level, the risk of market entry of the product decreases many times.

But the entrepreneur should always remember that marketing is information, without which it is almost impossible to do without, but only in the "hands" of the skillful. Marketing consists of several stages:

1. Collecting data.

2. Clarifying survey.

3. Data analysis.

4. Creating a plan.

5. Development of research methodology.

6.Creating a report describing the purpose of the study, its tasks and methods, conclusions and recommendations.

The whole process takes a lot of time and, at times, its results are useless. But in this case it is impossible to name them completely useless, as the entrepreneur can decide to put the product on the market and on the basis of the preliminary conclusions of the research taking into account his experience.

In some firms, especially large ones, there are marketing departments. But, given the psychological factor, their conclusions are sometimes not entirely objective.

For this reason, especially with the planned significant investments, it is recommended to contact independent marketing companies.

To order a market research market, it is enough just to choose one of the companies specializing in corporate development issues and contact their specialists who are always ready to discuss all the details you are interested in. It happens that they have already conducted similar marketing research and can offer you ready-made materials. If they do not have such data, they will prepare you commercial proposals for conducting a new marketing research on your request.

Most consulting companies are engaged in marketing research of competitors, consumers, industry markets, suppliers, goods and services, including price monitoring, promotion programs.

There are several types of marketing research:

- "exploratory" - this is a marketing research that takes place before a decision is taken or a certain action is taken. Methods of carrying out exploratory marketing research include the analysis of secondary data, analysis of specific situations, the study of past experience and the work of focus groups, benchmarking;

- "descriptive" - these are studies in which specialists answer questions: Who? What? When? How? Where? Most of them are obtained with the help of conducting a desk marketing research, conducting focus-groups, surveys, hall-tests. However, the question Why? Such a study will not give the right answer (for example, why sales volumes increased after the introduction of loyalty programs?) ;

- "casual" - these are studies that are an analysis of cause-effect relationships and the definition of actions and decisions that led to current results.