Guerrilla Marketing Or Overheard Another's Talk

Today we will open the veil of secrecy and consider several ways that relate to such a concept as "guerrilla marketing". Partisan marketing is a means of low-budget promotion, which any knowledgeable price-promoter should know. So, let's begin.

There is such an excellent quality among people that we can usefully use in our simple advertising business. It's called curiosity!

Did you, friends, have such a situation when two unfamiliar people near you are leading an interesting conversation, which you (of course, accidentally) overheard? Or, for example, they found their friends on social networks and watched their photos secretly?

Perhaps you did not have this, but your friends definitely had it!

It is this great human curiosity and how to use it, and our (very curious) article is devoted to.

An irresistible desire to overhear someone else's conversation or to spy on someone else's life, us, unprincipled advertisers, very much at hand!

Let's look at a few specific examples of how this can be used well.

1. A method called "overheard someone else's conversation."

Try to do this. Launch several agents in the street crowd. Let them ride in transport at rush hour, walk along crowded streets and all this time they discuss the advantages of your product with interest.

How will it look like?

For example, you sell furniture. And a couple of your agents, disguised as ordinary people, get on the trolleybus. One of them says emotionally to another:

"I bought myself such an excellent sofa for myself!" I did not expect that it would be so cheap to buy such a thing. On him such a guarantee is huge. I'm still at first upset that the color for me under the design does not fit. I wanted such a deep, dark blue. And the seller told me that you can pick up any color! So great!

His partner makes an interested look and asks to dictate the address and name of the store.

All the people sitting next door will be silent grateful listeners.

Especially if the conversation is really interesting and emotional.

I highly recommend that you write your script an interesting conversation and even rehearse a bit in the laboratory conditions, so to speak.

The general scheme is clear?

You can connect your friends and family to this venture. The method is simple and effective.

If you have few people who can be made agents, there is another, no less effective way.

With the same success, you can play a phone conversation. In our mobile age no one will be surprised if a person in the transport will call by phone and enthusiastically tell his interlocutor about a successful purchase!

Just imagine the state of others. Transport, boring. And then someone nearby is telling by phone something interesting. It seems that he did not want to, but he overheard someone else's conversation!

1. The way "read someone else's letter."

For example, you will receive an e-mail message for some Lena. You, of course, are not Lena, but you look out of curiosity. And there it is written about the following.

"Lenochka, hello, dear! I hope I wrote your e-mail correctly. As promised, I write to you about my young man, Igor. He's so romantic! Imagine, I ordered a bouquet of 50 roses! My brother introduced us, you probably remember him. I did not want to get acquainted for a long time, you know, I had a terrible problem with pimples! And then my friend advised me to be an excellent tool, acne was only a week later! The skin has become so smooth, silky ... I know that you also have problems, so write down a tool called "Trawl." And they have a website like trailya.ru or something like that. Waiting for your reply! I kiss you, Dasha "

Of course, such letters are sent specially, in the hope of a vicious reader who wants to read someone else's letter. And, by the way, such readers are often found!

To enhance the effect, you can also just use paper letters. A person will print such a letter, and there will be an appeal to someone else.

From the advantages of this method: it seems that you have accidentally learned some good secret remedy, for example, from acne. And this is not perceived as advertising.

From the minuses: a really conscientious person (and there are many of them) can get caught, who, seeing that the letter is not for him, will not even read.

1. The method "took advantage of other people's experience."

This method can be used in forums or any other discussions on the Internet. For example, you want to advertise a new tool for washing windows.

Just ask someone from employees or friends to register and ask a question in the forum: "Guys, the window was stained with paint. No means help. Than to wash it is possible? Someone faced this? ".

And you yourself will later answer this question: "Try the tool" Tygydyn ", it helped me." It will look like the advice of a stranger from the outside. And no one will guess that this is a specially played play. And at the same time, this is the best advertisement. After all, all who stumbled upon your correspondence (all other forum participants) took note of which means to use better. Especially if some of them had a problem with washing windows.

Well, that's all for today.

Successful advertising campaigns and good ideas!

You may also be interested in:

1. How one compliment can make a big sale
2. Principle of secrecy. Do not read this letter!