Segmentation of the market is an important characteristic for determining the competitive advantages of the goods.

A market is a collection of consumer groups whose needs are very similar. Obviously, different group consumers want to purchase completely different services and goods. To meet these needs, vendor organizations and consumer organizations seek to identify specific groups of consumers that respond positively to the products offered and focus their marketing activities on these groups.

The market consists of segments that consist of users whose needs differ from those of other subgroups. The market segment is a group of consumers characterized by the same reaction to the products offered. In order to qualitatively engage in the promotion of services to the market, it is necessary to identify the different groups of consumers that make up this market and which can offer various services, this process is called segmentation Market.

The benefit of adopting such a concept as market segmentation results from the competitive advantage that lies in it. With this concept, the entrepreneur's products are addressed to a separate part of the market. This brings a real opportunity to expand the clientele and increase profitability through specialization on specific clients.
The benefits of segmenting the market are confirmed by the following arguments:
1) A real understanding is provided both of the needs of the consumer and of what they represent (the nature of market behavior, personal characteristics, etc.).
2) A real understanding of competition in certain markets is provided.
3) There is an opportunity to concentrate the use of limited resources on the most profitable directions.
Segmentation of the investment market is also taking place today. The investment market consists of several types that offer real financing for various facilities. These include the market of privatized facilities, direct investment and the real estate market.

The main segment is the capital investment market , while investments are invested in reconstruction or construction, technical re-equipment of the enterprise.
The market of privatized objects is an enterprise that is put up for auction or completely redeemed by the collective of the enterprise or by third-party investors.
The investment real estate market is an independent element of the investment market. It represents the market of the most diverse real estate, investment of funds, which will be most appropriate.
Segmentation of the banking services market is gaining in importance. Usually in this case the segments of the investment financial market are divided into the following categories: income level, geographical location, balance reports of various financial institutions. Segmentation is carried out in order to find out where:
- The bank will be able to occupy the largest market share by increasing the capacity of the growing market, or improve the promotion of its own services, rather than the other bank;
- the bank will be able to offer new services and test the reaction of this part of the market, with its subsequent promotion in the presence of positive responses;
The collection of information on the market is based on the following objectives: the identification, forecasting and analysis of market factors that have the ability to influence the bank in various ways during the period under review.

The ultimate goal pursued by segmentation of the market is to increase the effectiveness of advertising methods and means, to raise competitiveness, to regulate prices, to optimize costs, and to develop a marketing strategy that will be aimed at maximum customer satisfaction.