Happiness Be Near

Students showed themselves in social advertising.

The other day in the building of the Financial Academy under the Government of the Russian Federation, the results of the contest of the social project "Happiness to be close" took place. The initiative of the event belonged to the club of sports championships "Golden pedestal".

The problem of orphanhood is extremely urgent for Russia. The statistics reads about a million children, who for various reasons have been orphans. Every child, regardless of age, is vital to grow up in a full-fledged family. An increase in the number of couples who are loyal to adoption and practicing it are able to reduce the need to build new orphanages, to form a full-fledged healthy generation of Russian children.

The main goal pursued by the project "Happiness to be near" was to popularize the adoption and draw the attention of Moscow families to a variety of ways to arrange a child in the family.

The main target audience of the project were students from Moscow universities and colleges, as well as working youth.

The organizers of the contest "Happiness to be close" gave the youth complete freedom in choosing the forms of implementing social advertising, the main requirement that participants should adhere to - propaganda of adoption and guardianship.

The competition was conducted in six categories: the scenario of the video; The development of the slogan of a social advertising campaign; Drawing, collage; the photo; Mock-up of the social advertising logo; The layout of the banner of social advertising.

In total, about a hundred works were selected during the competition. The works of the winning participants were included in the specially published album, which was distributed among the youth. The awarding ceremony took place on November 30 in the building of the Financial Academy under the Government of the Russian Federation.

In addition, the winning projects of the contestants became the basis for true social advertising. So, according to the best scenario, a video was shot, and the most successful posters on the social theme were published and placed in the educational and boarding institutions of the capital.

In general, it is important to note that thanks to the contest of social advertising "Happiness to be close" it was possible to attract talented young people to socially active work. The project was supported by the Department of Family and Youth Policy in Moscow.