Do companies have to own trademarks?

Trademarks must be owned by all enterprises. They emphasize style and uniqueness. Their image should be such that consumers can recognize the company among competitors. If everything is done correctly, the purchasing power of goods is noticeably increased.

What is the trademark of the company?

The company's trademark is a unique logo that highlights the manufacturer that uses it in its field of activity. According to the law, the right to a patent has a legal entity (LLC, JSC, CJSC and others) or an individual entrepreneur. It must be registered with the patent office or with a law firm.

A whole team of specialists is working on trademarks, because this is a very responsible job. It is necessary not only to choose a beautiful background and font, but also take into account many other subtleties. The logo can symbolize a wide field of activity, and it is not always easy to come up with the best option. It should look harmoniously on the billboard and look good in both color and black and white.

Trademark of products

The brand of the product (brand) is a set of images that cause positive associations and trust in the manufacturer. It gives uniqueness and value due to impressions, service, image.

Strangely enough, the presence of the brand allows you to earn more money. For example, compare McDonal's with any little-known restaurant offering fast food. Buyers have known the American corporation for many years, so they trust it. Even if the restaurant will create identical products, we will see that in a well-known firm they are much higher.

Specialists working on trademarks divide them into three categories:

• Verbal signs consisting only of inscriptions. For example, Samsung, BMW, Reebok, Coca-Cola. This species is more common.
• Pictorial signs that consist of a picture. It's enough to see the logo of Microsoft or Addidas, as soon as the firm remembers.
• Combined drawings. They consist of both an inscription and an image. For example, Beeline, McDonal's, Mallboro.

How to register a trademark?

In order that no one can use other people's trademarks, they must be protected by law. For this, they should be patented. This can be done in Rospatent (the Federal Service for Intellectual Property). The organization itself is in Moscow. If you live in another city, you can enter its site. In the section "Cooperation with the regions of Russia" there are "Support organizations". It is there that they receive a list of institutions that can register a trademark. Usually it is universities or scientific libraries.

Registration of trademarks is a rather laborious and lengthy process. It will take three steps:

1. Establish the possibility of registering the logo as a trademark. This step implies its compliance with all requirements.
2. Pass the verification of the mark on the database (it contains the marks submitted for registration and registered) for copies.
3. Registration of a trademark. The usual term of this procedure is from 1 to 1.5 years.