Bean Boozled - sweets for a funky company. Not for the faint of heart!

Bean Boozled - sweets, the taste of which makes you puff with delicate pleasure and shiver with disgust. Is this combination possible? Is the smell and taste of dirty socks in sweets attracted the attention of experienced confectioners? What for?

Bean Boozled - the realization of a magical dream from the world of magic and witchcraft

Marketing researches of experts-confectioners have led to the magician Harry Potter. Twenty years of interest in the works of Joan Rowling not only does not weaken, but only grows. The inner world of the distant mystic Hogwarts (the school of sorcerers and magicians) is interesting in all its details: their reproduction for real everyday life is a hilarious and mythical holiday.

Bean Boozled - sweets of the famous since 1869 confectionery factory Jelly Belly. This is a family business that gave the world "chewing beans", first without fillers and glaze, then - with fillings and chocolate. The uniqueness of the products lies in the fact that every bean is marked with the brand of Jelly Belly.

These original tasty chewing beans are "growing" around the world: they are admired, they are stuffed into their mouths with handfuls, they are drunk and awakened, eaten for breakfast and dinner, they grow up, walk, have fun, frighten them, watch them swallow, Laughing.

But Bean Boozled - sweets, which are tried with caution. Emotions go off: jubilation, when the taste is traditional, sweet, and, conversely, fastidious and indignant when the filling of chewing beans stink of rotten egg, vomit, baby diaper, hay, gray ear, centipede, rotten egg, sour milk, cheese with mold.

Bean Boozled - sweets, invented by developers based on chewing jelly Jelly Belly

Assortment of chewing beans was worked out by the company gradually. Lollipops in the form of beans had traditional tastes: berry, mint, citrus, vanilla, fruit. Chewing beans Jelly Belly at first were without a soft filler, just by adding jujube aromas to jujube. The appearance of the filling became an interesting confectionery improvisation, and over time these beans became a permanent option in the company's assortment.

One of the unusual hits was the taste of popcorn with butter. The natural desire of any buyer was and always will be the opportunity to try a mix of flavors and flavors. Prefabricated packages from 34 to 360 grams satisfy different needs and possibilities.

Jokes of "World of Sweets", offered by Jelly Belly

The company's marketers noticed the undying interest of teenagers (and not only them) in the attributes of the "world of wizards and sorcerers", carefully thought out first by the author of Harry Potter, the writer Joan Rowling, and then reproduced to the smallest detail by the directors of the eponymous fantasy films.

In the mystical shop "The World of Sweets" (invented by Joanne Rowling), the students and teachers of Hogwarts not only bought confectionery, beer, etc., but also communicated, discussing the latest news, eavesdropping, peeping, exchanging impressions. Funny (not exactly traditional) tastes of sweets were the subject of friendly ridicule and evil sarcasm - the observers were interested in the reaction to the unusual taste.

The company in 2008 realized the unusual ideas of marketers and was not mistaken. "Funny" sweets Bean Boozled, disguised as usual, caused an explosion of genuine interest both among teenagers and among adult fans. Since 2009, unusual tastes have changed in part: new flavors have been introduced, something has been completely abolished, and something has been somewhat smoothed out.

Tastes of sweets Bean Boozled

Modern manufacturers' fantasies provided the following set of alternative flavors:

• The taste of canned canned food is the second number to the chocolate pudding ;
• Aroma of skunk - to the aroma of ordinary licorice;
• Rotten egg - to popcorn and butter;
• Centipede (centipede) - the second number to blueberry;
• Earwax - to a juicy fragrant pear;
• Baby diapers - to sweet coconut;
• Vomiting - to tender peaches;
• Spoiled (moldy) cheese - to caramel taste;
• Aroma of fresh pencil shavings - to an exquisite banana;
• Vigorous toothpaste - to the northern blueberry.

In appearance, it is impossible to tell what kind of candy with real confectionery taste, and what - with "nasty, fabulous." Well, if the first was a sweet, traditional, in the hand, then from another of the same color you can only gently bite off-try. And if on the contrary?

How the tastes of unconventional chewing beans changed Bean Boozled

In 2008, the first production of "cool" tastes was started. The developed fragrances of the "first generation" were: skunk, rotten eggs, ear wax, baby diaper, pencil shavings, toothpaste, vomiting, spoiled cheese, black pepper.

In 2009, canned food for dogs and the taste of the centipede were added, earwax and black pepper flavors were removed.

In 2013, fragrances of smelly socks and hay are added.

In 2016 new ones were created: rotten fish and sour (spoiled) milk. The scent's aroma was less often added to the mix.

Where can I buy candies from Jelly Belly?

Representative offices of the company are registered in almost all countries. Bean Boozled can be bought in Moscow not only in large confectionery shops selling well-known brands, but also in the network segment and in convenience stores. It's easier and cheaper to make purchases through Internet delivery. Prices - from three hundred to three thousand rubles, depending on the weight and range, there are sweets with the game (roulette), there are glasses that issue a chewing bean after a stroke. Bean Boozled sweets in St. Petersburg are often ordered by a group of buyers who live nearby, or by group by prior arrangement via the Internet. This is much cheaper.

Traditional retail is pleased to offer the entire range of sweets from Jelly Belly, since the product is sold for twelve months.