Advertising: types of advertising and their role in the promotion of goods and services

Advertising - this is certain information data, which is distributed in a variety of ways. Almost every entrepreneur knows what a huge role advertising plays . Types of advertising can be divided according to different criteria. In this article, we will look at them, taking as a starting point the means of transmitting information circulation.

Outdoor advertising

So you can call any advertising located in the open area. This method is inexpensive and covers a fairly wide audience. The information is placed on boards, signs, signboards, city structures, public transport, in elevators. All this is outdoor advertising.

Types of advertising on the Internet

This method of advertising has several advantages: it is relatively inexpensive, and you can cover a significant part of a particular audience, because usually sites specialize in a particular topic.

1. Banner - a rectangular graphic drawing. This type of promotion is considered the most popular advertising medium on the Internet. Banners are placed on the sites.

2. Text advertising - a publication that is located on the sites to the right or left of the text in the form of several lines.

3. Videos. Such promotion of goods and services is quite expensive. Videos are published on the same principle as television.

4. Contextual advertising. This species is divided into two subspecies:

• Texts and banners that are located on pages that have the same information orientation as the advertisement itself. This kind of less annoying visitors to Internet resources.
• Advertising in search engines. Such a hidden promotion of a particular service or product is referred to as guerrilla advertising.

Types of advertising in print media

Despite the fact that the Internet today enjoys an incredible popularity, the press is still a traditional place to promote services and goods. Magazines and newspapers usually read in their spare time, so information of an advertising nature is learned by people quite well. Kinds:

1. Classified advertising. Placement of the announcement according to the headings.

2. Text advertising. A separate article dedicated to the promotion of a certain product.

3. Modular advertising. It is a definite band.

TV

Advertisers highly value television, because almost everyone watches TV. However, this type has a significant drawback - a great cost. Modern types of advertising on television include a running line, television shops, videos, sponsorship.

Radio

Sound messages are perceived well, but listeners often do not remember addresses and phones. True promotion of a product on the radio is several times cheaper than television advertising. Types of advertising on the radio: announcer announcement, musical screensaver.

Basic types

In marketing, distinguish both types and types of advertising. We sorted out the views. As for the types, they are distinguished by eight: corporate, brand advertising, political, retail, retail, social, advertising with feedback.

As you can see, there are a lot of ways to promote services and goods. Your task is to not get confused and choose the most optimal option.