Absolut vodka: world-wide recognition of Swedish quality

It's only at first glance that Absolut vodka seems like an ordinary alcohol-containing drink. Everyone who has at least once tried it, has its own opinion on this matter.

A Decent Product

Little is known that vodka Absolut began its journey to recognition in the 15th century. In those distant times the Scandinavians cooked a strong drink, which they themselves called "fire wine". This after many years he became famous and respected all over the world. And then the harsh Vikings made it by distilling the alcohol-containing mixtures. He was not only drunk, but also used for medicinal purposes.

The drink was called "brannvyn", which means "vodka". In fact, it was a real moonshine. But in the second half of the 19th century, the country's leadership was no longer satisfied with this kind of self-activity. The production of alcohol was decided to be put on industrial lines. That's when Absolut vodka appeared. True, this did not happen immediately. First, a special law was issued, which forbade at home to drive out of the barge alcohol. Then the factory "Absolute Renat Brannwyn" began to go on sale from the factory shops. A little later, the famous Absolut vodka appeared.

Customer Reviews

Sometimes it even hits the popularity that Absolut vodka enjoys. Customer testimonials on this subject are eloquent enough. Most of them agree that the product is really absolutely pure, which fully corresponds to its name. Produce this vodka from the grain of winter wheat using water taken from a deep well.

The product passes several stages of purification in distillation columns, each of which releases it from specific undesirable components: coarse impurities, foreign aftertaste, fusel oils, methanol and others. The result is pure ethanol, diluted with crystal water. No wonder many claim that after using it does not hurt the head, there is no hangover syndrome. This product is not only easy to drink, but also perfectly matches with other drinks. Perhaps that's why it's so fond of bartenders. Cocktails with Swedish vodka make it very convenient, because it practically has no smell, which means it can only emphasize the aroma of other components.

The pursuit of excellence

It is believed that the famous Swedish vodka created entrepreneur Lars Olsson Smith. He was born in 1836 in the south of Sweden. Since childhood, the boy was smart and intelligent. After studying the basics of trade, at the age of 15 he helped manage the store, and in 18 he was already in charge of large-scale production. Borrowing partially the name of the well-known drink in those years, the enterprising young man created a new product and gave him the name Absolut (vodka).

The manufacturer perfected the technological process in such a way that the drink was practically not equal. Smith became a real vodka king. But this was not enough for a persistent industrialist. He wanted to cross the city monopoly and began selling products outside of Stockholm independently. Very soon Lars came to the international level and earned a fortune. But fate decreed otherwise, and a large businessman died a beggar.

His case was continued by Lars Lindmark, who managed to conquer America with the help of a legendary drink. A little later, in 2008, the Swedish government, which was, in fact, the owner of the company, sold the entire stake to the Frenchman Ricardo. And now he already owns the famous Swedish brand.

New Product

More recently, a new product appeared on the shelves - vodka Absolut honey melon and lemon. In the company's prices it is listed as Absolut Exposure. A very interesting combination of lemon and honey melon gives the product a special taste. The product is available in bottles of 1 liter. To attract a greater number of buyers over the design of new products, the well-known artist Johann Rehnck worked in Sweden. He decided to radically change the appearance of an ordinary bottle and post on it pictures of the famous supermodel and actress Lydia Hurst. The idea was a success, and the new product with a delicate aroma made a real sensation among experts and experts. It does not feel a fortress at all. It seems that there is a cocktail in the glass, not a forty-degree drink. By the way, bartenders just appreciated it. After all, making a mixture on this basis is a pleasure. A product with such a gentle taste should especially appeal to the female audience.