"Wow effect" in sales: examples

The article describes the active application of "wow effects" in marketing as a modern way to increase sales. Such methods as advertising of products by beauty bloggers, the effect of provocation, a sample of a sample, a photographic presentation are considered.

How to apply the "wow effect"?

The simplest psychological crochet that catches many girls is the promise of beauty. The effect of glossy advertising has become less than before. For many, it's no secret that in advertising models are removed, "Photoshop" is used and so on.

In place of advertising came Beauty bloggers, who share their impressions of the use of any cosmetics. After watching the video, many in the subconscious mind are triggered by the desire to take and buy it. Advertisers use the "wow effect" in promoting the goods, stimulating the audience for a quick purchase, but often in practice the purchased product does not meet the expectations of users.

When, for example, skin care consultants offer customers a free trial of the cream and admire the result, many do not suspect that they use "wow-effect" techniques. But often people confuse it with a list of the primary characteristics of the product.

Today, most beauty salons successfully apply this method of attracting new customers. After all, if there are no regular customers, then the sale of cosmetic products will be reduced to none. Accordingly, this causes a drop in profits. The use of "wow-effect" is an excellent psychological means of attracting consumers.

"Wow effect" in sales of cosmetics for skin care

Reception to enhance the impression of the stunning visualization of goods can be found in various sectors of the market. Among the leaders in the application of aggressive marketing promotion is the uhod cosmetics for the face with a "wow effect". The very first and the main thought of the customers of cosmetics should be one that the skin of all individually.

Lauded creams and shadows can give quite the wrong reaction that consultants promised in the beauty salon. They, on the contrary, can cause subcutaneous inflammation and other exacerbations. Nobody is immune from the individual skin reaction to any cosmetic. When choosing a means of care for a person's skin, one should not focus on its high (low) price.

"Wow effect" in sales: examples of use

The choice of the range of cosmetics at the moment is very large. In order to attract more customers to their store, sales managers are actively using the "wow effect" method.

Examples of using:

• Positioning the cosmetic as a professional luxury goods;
• Accentuation of the buyer's attention on the criteria "expensive texture", "brand";
• The promise of the desired effect from the use of any skin care remedy or cosmetics for the face, the use of enticing phrases such as "to make sponges of the desired volume";
• Positioning of high quality cosmetic products associated with a very high price.

Means with a "wow-effect" of the low price segment

There are funds with a "wow effect", reviews about which are positive because of their excellent price-quality ratio. And there are many of them. For example, at the present time, an outgoing cometics for a person with a "wow effect" is very quickly sold at a low price. Promise at the same time high quality and hypoallergenicity of these uhodovyh funds for the skin.

Now reviews of Yes2Carrots creams are popular, which have a low price, about $ 30. They boast of many beauty girls-bloggers. But after a rush to purchase this cream, many buyers got stained skin. The cream had to either be thrown out, or given to another person to whom he approached.

The following example can result in mascara "Chanel". In advertising, the model demonstrates mascara on eyelashes. Volume-effect, "wow-impulse" makes thousands of customers sweep off the coveted coveted tubes.

In general, the choice of carcass is a purely personal matter. The consultants talk about its pleasant smell, bright design and fixing of make-up with super-volume. But the promised result, judging by the opinions of many customers, was not visible.

Advertising of goods with "wow-effect" on the Internet

Manufacturers of cosmetics for a long time accent attention to advancement through Internet sites, blogs and "Instagram". They offer the job to successful beauty bloggers in the department of advertising of any kind of cosmetics brand. They are sent cosmetic means for them to post an overview of the use in practice.

Bloggers who did not receive more products for review, also begin to contact the advertisers. Naturally, all the reviews about cosmetic products are positive and laudatory. Only whether these reviews are objective and truthful is another matter.

Often, beauty bloggers who personally use, say, Oriflame cosmetics, give more detailed and objective information about it, than about the recalled funds of other firms.

But nevertheless reviews of bloggers are very useful, because they give information about the composition of goods, swatches and so on.

The method of provocation on consumption

In sales of any goods, as well as cosmetics, the method of provocation on consumption is used. It consists in the fact that they artificially arrange an agiotage race for any cosmetic means. Declared a restriction on the supply, the terms of delivery of goods.

The remedy becomes an "inaccessible" fetish, which everyone tries to acquire. In the end, they get it. But buying blindly through Internet sites does not always justify the buyer's expectations. The smell, shade and many other factors can not approach.

Recommendations for the correct perception of information about products with a "wow effect"

• To see reviews about cosmetics, you need, but they should not be the reason for the immediate acquisition of the advertised product.
• It is necessary to study the composition of cosmetology. Do not focus on the price. It is not a guarantee of good quality.
• It must be remembered that shades and textures are of an individual character. To select a particular brand of the product, you need to carefully study the composition and comparability with the type of skin. Many means are better to choose in a specialized store, and not through Internet sites.

• It is necessary to visit at least once a cosmetologist and a professional make-up artist. They will give the most correct recommendations for the care of face and body. This will take into account the individual characteristics.
• The purchase of numerous funds will not help to properly take care of themselves. To do this, you need to study the technique of applying makeup, applying creams and so on.
• Buy cheap, but inappropriate means is not worth it. This affects the economy of the budget.
• A large number of cosmetics is not a guarantee of beauty.

Why do we need a "wow effect"?

Sales managers, of course, try to take into account all the wishes and interests of the client. Goods with a "wow effect" should be convenient and practical to use. Their duty is to meet the needs of customers.

To be always aware of these wishes, you need to conduct surveys among the target audience, which will help to understand what they are.

A product that solves existing problems with the consumer can cause a "wow effect." Solving the problem should increase not only the impression of the buyer, but also reliability. To grow the demand for products, you need to develop a thorough plan.

Examples of advertised cosmetic products with a "wow effect":

1. Cosmetic product Beauty Face. The development of this cream has set the goal of eliminating the second chin and sagging cheeks. Its use contributes to an ideal facelift without surgical intervention.
2. The product of the renewal of Le Weekend De Chanel, replacing all the aids for the weekend. The composition of the product includes glycolic and salicylic acids, exfoliating mildly dead cells. The effect of using this product becomes a radiant and smart face.
3. Rejuvenating serum Double Serum from Clarins. Anti-aging serum includes 20 plant components that provide the process of skin regeneration. The result of the use of the serum becomes elastic skin, reducing the number of wrinkles.
4. Intensive serum Cefine, containing hyaluronic acid Nanomic Hyalo Balloon Serum. The moisture content is increased by 17 times due to this acid. The instant result of using this product is wrinkle smoothing.
5. Oil of the face The Revitalizing Oil from Darphin, restoring the youthfulness of the skin. With the help of its application, skin cells feed, strengthen and retain moisture.
6. Turnaround Revitalizing Instant Facial, renewing the skin. Exfoliate it mechanically and chemically. Its application is equivalent to the result of the microdermabrasion procedure. It improves the complexion, causes wrinkles to be smoothed.
7. Primer Touche Eclat Blur. It causes a radiant effect, the disappearance of pores and uneven skin.
8. Oxygen mask White Diamond Ice-Glow. NuBo offers a mask enriched with active oxygen. Due to this its application causes the same effect as mesotherapy, lymph drainage massage and cryotherapy.
9. Mask for face Aurealux. In ten minutes it causes filling of the skin of the face with moisture, color and radiance. The patented Gold Flavo-silk Tricomplex complex includes gold particles. It is included in the product.
10. Mask Glamglow Supermud Ckearing Treatment, instantly cleansing contaminated pores, drying out acne and rashes.
11. Mask SK-II Facial Treatment Mask with regenerative functions. Thanks to its use, the protective functions of the skin and its hydration are restored.