How to Take Advice from Customers

Hello, friends! Today my morning started with a mini-research on how to take recommendations from clients and effectively use them in business. In addition to my experience, I searched for stories of other people who successfully use this useful skill.

As a creative digression, I note that I carry out similar studies quite often. Especially when I write for my clients selling advertising texts to order.

I sit down, make myself comfortable, pour myself tea and head off to the Internet. At least an hour I crawl on different sites, forums. I study that the goods are written by sellers and buyers. I'm looking for needs and problems that can be solved by this product.

So this time. Thinking about the topic with which to acquaint you, my readers, my choice fell on recommendations.

That's why I love the recommendations?

For the fact that with them a very large percentage of major sales.

The fact is that my recommendations themselves brought incredibly good clients, which could not be reached with the help of other types of advertising. In addition, such customers are much more willing to make orders and they have more confidence in the company.

So, in this article I have collected real pearls of how to take recommendations from clients.

To begin with, the recommendations are active and passive.

Active - these are those about which you openly ask during the conversation. For example, "And which of your friends would be interested in this product? Could you give me his contacts?

And the passive is when you do not ask aloud. And, for example, you give advertising: "Bring a friend, get 1000 rubles!".

By the way, funny observation: the most cool chips about the recommendations I dug up from those who successfully engaged in network marketing. Their websites and blogs sometimes contain so much useful information, from which businessmen turn their noses, not counting the need just to look and read! But in vain.

So, here they are, different ways to take recommendations!

Method 1.

Call the customer and invite him to try one of your services for free as a test. And in return, ask him to send a few letters of recommendation to his acquaintances on his behalf, having previously agreed with the text. The meaning of this text is about this: "I tried this product and I really liked it. Got such and such a benefit. I would like to share with you my impressions. "

Method 2. Also offer free testing of one of your products (services). And in return, ask for the right to sometimes give his phone to potential clients, so that he expresses his positive opinion about the product to them.

Unclear?

Here is a living example. One of the international companies gives their customers a folder in which not only the written feedback of different directors, but also their cell phones, so you can call and personally talk about the benefits they received.

Method 3.

Also, as in the past 2 ways, to provide a test service, and in return to take a detailed review in writing. In addition, it would not be superfluous to simultaneously ask for a video-response, in which he tells about the following: "I'm the director of such and such a company. I had a problem. And so I came to the company "Horns and hoofs" and found a solution ... I think you understood further.

Method 4.

Submit advertising: "Bring a friend - get 1000 rubles!". But usually this method brings a result in the event that it is a permanent stock, not a short-term one. Since gradually those who have already received 1000 rubles are beginning to dissolve rumors about this, which ensures a slow but steady increase in sales.

Method 5.

You can print on your business card "To you and your friends with this business card a 3% lifetime discount on all services" and distribute it to each client who made your order. The pros are obvious: nobody will throw such a business card! Because every owner of the business card will be disturbed by the thought: "A lifetime discount ... And what if it comes in handy?" And the plus is that you give him a direct clue, saying between the lines that you can help your relatives and friends.

Method 6.

But the active-passive method. After the person used your product or service, you ask him to fill out a feedback form at the end of which it says: "To which of your acquaintances will your services be interesting, in your opinion?" And below a few lines with prompts "Name: _____________ Phone _____________ ".

And to significantly increase the likelihood of writing contacts of friends, say:

"Here I have some wonderful gifts to choose from. If you write at least 5 contacts, you can choose a gift. "

But that's not all!

To make this recommendation even more quality, after writing the contacts, add: "But I ask you to tell these people that you tried our goods and that you left their contacts. Because we do not call those who do not wait for our call and do not want to talk with us. "

A great example of this method you can read on the website of one of the distributors of the company "Mary Kay", here is the link.

Method 7.

And here is another of the active methods, it is used by one of my familiar businessman. Conducting a personal meeting with the client, he directly says: "Do you have any acquaintances to whom this topic may be of interest? Let's call this friend right now? You describe to him in the bottom, what's the matter and give me the phone, and I'll tell him with you a few words? "The way, of course, surprisingly impudent. But if you say confidently, it works in most cases! However, usually it works with regular customers, with whom you have a warm relationship and who really got an excellent result from working with you.

And now important notes, without which it is better not to get down to business.

1. There must be a really good relationship with the client, as warm as possible. For this it is necessary to keep in touch with him, congratulate on holidays (it is better to personally by phone).
2. A really good service or useful product. The customer must be SATISFIED. And if you managed to arouse his admiration, then he will recommend you without any compensation. Verified!
3. If you take a written recommendation, be sure to tell the counselor what you want to see from the recommendation, and why it is needed so that many pleasant words do not turn out, but no concrete benefit is written. Judge for yourself, you would give a tip on which feedback: "I really enjoyed working with this company! They are so nice and polite! "Or" I need customers and orders. I applied to this company and received many calls and orders for more than five hundred thousand rubles. " Compared? Do you see the difference?

Did you like this article?

Did you learn anything useful?

Then forward it to your friends and you will be told "Thank you!" (Both they and I!)