What are the related products for?

What is the accompanying product and what is the benefit to it from the owners of small and big business? The actual things that the buyer will use together with the basic, larger purchase, and there are related products. This can be consumables, care products, replacement parts. They help the buyer to take care of the purchase, extend the pleasure of using it or smooth out the shortcomings. They help the seller to increase profits by 5-15%, without spending additional funds on advertising.

What can be the related products? Suppose you are the owner of a household appliance store, you have a washing machine, a vacuum cleaner and an LCD TV on the counter. What kind of related products can be offered to each subject? To the washing machine - a powder, a bag for washing delicate things, a descaling agent, an air conditioner, a bag for washing shoes, an express cleaner, long hoses (not all suit the standard 1.5 meter), stain remover. As you can see, the list is not so small. It is important not just to put extra goods on the counter, but also to offer them, if possible, to describe the advantages of immediate purchase, for example: "With this tool your machine will last longer", "This bag for washing will save things from puffs."

The vacuum cleaner can be offered replacement bags, a brush for collecting animal fur, replaceable filters. To the LCD TV: DVD player, bracket, surface cleaner, extension cord, headphones, so you can watch TV when everyone is sleeping. You can offer a universal product in addition to any technology: flash drives, DVD-ROMs with movies, napkins for maintenance of office equipment. Even the most usual polyethylene bags can bring a good income: 3 rubles of net profit from each package with 1000 buyers will bring 3000 income.

Of course, not everyone will agree to purchase an unplanned bracket or a scaling agent, but even if it is done by 1-2 people, the profit will increase, especially since such a small thing can be installed with a large surcharge.

At first glance, consumables can supplement only manufactured goods or household appliances. However, this is not the case. In the flower business, a customer who bought a bouquet for his wife's birthday can be offered a beautiful package for flowers, cards, cute souvenirs such as teddy bears, key rings and candles in the form of hearts. Also, he can offer to buy a package of rose petals to create a romantic atmosphere at home.

In the dentist's office, you can install a rack with rinses for mouth, toothpastes, threads, with electric and usual toothbrushes (adults and children's). If the doctor after the end of treatment advises the patient to use a certain paste or oral care, the patient will certainly listen to the advice of a specialist and buy a couple of packages.

What other related products can there be? It can be food. For example, in a coffee house you can serve a cup of coffee, a cake, a chocolate, a fresh bun, and a chewing gum. Certainly, some clients will refuse such an addition, but the other part will agree with pleasure.

In the jewelry store, the accompanying goods can be napkins for cleaning products, gift boxes, multi-section boxes and lockers for storing rings, chains and earrings.

People who came to the store to buy, are determined to spend money. Professional sales consultants and managers argue that the person who came for a particular product, you can "spin" on related products and services in an amount equal to 10% of the purchase price. The main thing is not to forget these goods and services , because sometimes the buyer himself does not realize how much he needs this or that thing.