The concept of "subject of research" is found in the scientific community. It is inextricably linked with another concept - the "object of research". The object is considered a situation in which there is a problem - it is supposed to be studied. The subject of research is what is inside the object under study . The object and the object can not be considered apart. For example, if the object is the crowd's behavior as a collective unconscious, then the subject will be people who make up this crowd and are carriers of the collective unconscious.
Any research begins with setting the goal, identifying the relevance and necessity of this activity. That is, the supposed actions should be expedient. Then the object and the object of investigation are determined . This is part of the theoretical training. After the goal is set, the next stage is the tasks that are solved in the course of studying the problem posed. They are followed by methods designed to solve problems. All this is a plan of action. Well, the plan is followed by practical implementation, analysis and conclusions. The practical part begins with the hypothesis that there are opportunities for achieving the goals. This is the structure of scientific activity.
The subject of sociological research are various manifestations of social activity of the subjects of society (people), both individual and collective. The study of social phenomena is an important part of socio-economic and socio-political relations in society and the state. Social problems and phenomena can be obvious and hidden. Their scale may be local, relevant only for one locality or region, and may have a planetary character. The subject of research is also the possible influence of the collective unconscious on the development of society. For example, in our country, in view of the frequent social cataclysms in the subconscious, the notion of the need to have a strategic supply of products lives. Therefore even ghost probability can provoke a deficit. This happened at the end of 2012, when on the eve of the supposed end of the world people began to sell products in stores, causing panic.
Marketing research is a specific sociological study of consumer preferences and requests. They are necessary in order to effectively regulate the market of goods and labor. The subject of marketing research is the goods, services, the reputation of organizations. Enterprises are interested in studying consumer demand for production planning, this is important for determining price policy.
In the modern economy, marketing research has turned into a prosperous sphere. This market was divided among themselves by various sociological funds, institutions for studying public opinion, faculties of famous universities. Many large brands, enterprises and firms order the study of consumer preferences for planning their activities. For them, the subject of research is the ability to promote meaningful goods or services for them, as well as "processing" public opinion in order to convince people that a certain product is simply vital to them. An example is the corporation Apple. But, it turns out, with all the ostentatious independence of these surveys and research, data fraud and theft of information are still quite often. In a word, competition is in action.