The brand ambassador is a profession and a way of life

His strength is in the ability to attract and retain the attention of the target audience. His life motto is encrypted in the advertising slogan of the company. His goal - to fall in love with the consumer in the brand, in order to subsequently provide him with quality service. He always has a plan ...

Approximately this sounds a brief description of the main qualities of the brand's Ambassador (word-for-word translation of this phrase sounds like "brand ambassador"). By the way, for most of the regular customers of respectable companies, the brand's Ambassador, or rather his manner of holding, talking and even his style of clothing is almost always identified with the product (service) that he promotes on the world market.

Terms of reference for the Brand Ambassador

Using the advice of the Ambassador, the client will be able to quickly find the desired product, learn how to properly operate it, share the joy of a profitable investment with his immediate environment and, consequently, increase the company's revenue.

If the company is little known and requires promotion, the task of the "ambassador" is to ensure the representation of the brand through conducting public opinion polls. This way of creating and maintaining the image is very popular in Western countries, where a positive assessment of target consumers is the main sign of a quality product.

The professional ambassador of the brand is a skilful speaker and charismatic marketer whose salary (and sometimes it reaches 100,000 rubles a month and more) directly depends on his ability in almost any situation to find the right time for uttering the same words that will long be heard in the ears , And then fly off the lips of his clients and followers. But the ambassador of the brand, in order to be proud of yourself, you need something else: this unforgettable short speech should be crowned with a mutually beneficial deal.

Artistry is another important feature that a successful brand ambassador must possess. True, the availability of acting talent is not the key to success. Successfully built marketing model, for example, has nothing to do with art - it is rather an applied discipline, half of which consists of accurate calculations, half - from time-tested and tested in practice techniques.

A marketing model can be borrowed

A marketing model can be an embodied idea of both the ambassador and any other employee of the company. There are also cases when a "marketing bomb", borrowed from another's business, brought success to a few more companies.

The most famous marketing model on the post-Soviet territory is the phenomenon conditionally called "word of mouth". The essence of this effective advertising gimmick is the following: when the customer is satisfied, he voluntarily advertises the product (service) he likes, subconsciously instilling love for the brand to his close ones and friends.

Alcohol companies: the basics of marketing

As an example of an effective marketing strategy, you can use a case from life. When the ship was approaching the Russian shores with the first shipment of champagne, a "secret" rumor about the smuggling of an exclusive drink was already on the beach. Needless to say, as soon as the "underground" managed to moor to the shore, how was the whole batch of the drink sold out?

Modern solid alcoholic companies, having a range of products, in many respects superior to the nomenclature of resourceful pioneer ambassadors, have the opportunity to cover advertising propaganda with a much larger territory in the places where the target buyer lives. But even well-advertised brands do not neglect the potential that spontaneous advertising gives. The main condition - for advertising information of any level should be a wise coordinator.

A true brand ambassador - always in the know

For the CIS countries, an experienced brand ambassador is a rare phenomenon. A person who has chosen this profession should not only test all the company's products, but also be able to interest the target audience with the information they extract. For this he arranges public presentations, tastings and seminars, attends social events and advises potential consumers on all matters relating to the products he promotes in the market.

Career of the Ambassador

A novice marketer, whose salary does not match his ambitions, probably dreams of an ambassador's career. To make this profession a part of his life, he has to work hard:

• To study all components of the promoted product;

• Be able to correctly characterize the goods and services of your company;

• Know how to help the customer make a choice between two similar products;

• Have the ability to captivate the client with stories about the history of the brand;

• Know how to give the potential consumer the opportunity to fall in love with the products of his beloved company;

• Have at least superficial knowledge relating to the exact sciences (chemistry, mathematics, and so on), so that if necessary, it is easy to tell the client about the advantages of his product.

Devotion to the brand is the basis of marketing ethics

Some young Internet entrepreneurs may be surprised to learn that their more successful and famous colleagues are more concerned about the worthy representation of the brand on the world market than the amount of the check. Often, by promoting several trademarks (it is possible for the World Wide Web to do this), the beginning "ambassadors" are rather invisibly present rather than being identified ...

This is not surprising, because the very word combination "brand ambassador" causes uninitiated a whole bunch of conflicting emotions. By the way, about emotions. Fruitful work with the consumer begins where the excitement reigns, the eyes of the sales representative glow with sincerity, and every word he utters is dictated by the desire to help the client.