MarketingInternational Marketing

Little tricks of supermarkets, to which you are still being led

Food experts, industry analysts and store employees tell the secrets of how to save money on food products, stay healthy and win supermarkets in their own game.

Supermarkets are well aware of the role that sense organs play in marketing

When you go into the supermarket door, you immediately feel the smell of fresh bread or chicken grilled. All because these smells make our salivary glands work. And when this happens, you cease to be a disciplined buyer, who focuses only on the list of necessary products.

Shopping carts are no longer accidental

Their size doubled as an experiment, and sales grew by 19%.

The more people buy, the more they consume

If you are used to buying six cans of soda for a week and drinking as much, you can now buy 12, because this is the current standard size. Most likely, you will start drinking 12 cans a week. Be careful when buying goods in bulk and make sure that your habits do not change as a result.

On average, customers remember the price of only four products

Milk, bread, bananas and eggs. 95% of buyers do not have the slightest idea of how much other products cost, and therefore receive an impressive check at the checkout.

The department with fresh vegetables and fruits is in the front of the store, because ...

Its bright colors give your good mood and encourage you to buy more. That's why you should start buying from the middle of the store, where the products are displayed in cans and boxes.

You linger in the store and it's good for business

You tell yourself that you went only for bread, and as a result, you make purchases for several thousand rubles.

To save money, listen to rhythmic music on headphones while you are shopping

Many stores use music, the rhythm of which is much slower than the average person's pulse. This makes you go slower and buy 29% more.

Supermarkets do not work to steal you

The net profit of the average supermarket is about 1.5% per year. To make you realize how little this is, you need to say that the rate of return for clothing stores is several times larger.

Prepare money and credit card at the checkout

Some stores record the time of each transaction. If the buyer is calculated too long, this leads to problems for the cashiers.

Food safety is a top priority

Especially when it comes to production. Employees must disinfect the cutting boards every four hours. Some of them try to escape from dirty work, which, of course, negatively affects the purity of products.

What really amazes

Prepared food from the gastronomic department, for example chicken or potatoes, is thrown out after the end of the working day. The store does not have the right to reuse it or give it to its employees.

You will always be a loser if you work as a packer

If you put a loaf of bread in a package separate from other goods, some buyers start going crazy, because they want everything to be together. But other customers can not remain silent if you do not put the bread in a separate package.

People think that milk is located in the back of the store ...

Since you must walk through all the departments to get to it. But the real reason is logistics. Milk must be cooled immediately, as soon as it was delivered, and if the refrigerators are immediately near the door to the utility rooms, this can be done as quickly as possible.

About 80% of what people choose, they buy each week

Keep a check on which you can see the sum that you paid for the goods. So you can see when and on what products are most often a sale, and will be able to properly plan a shopping schedule.

If you need a cake, do not buy it on the same day.

Sellers need to sell the cakes that are in the display case, and they often stay there for a while. If you order in advance, the cake for you will be cooked on the same day or at night, so it will be much fresh.

Believe it or not…

But on average, the "age" of apples that you see in the store is 14 months or even more.

Some of the cheeses that are on the showcase of the gastronomic department ...

There are also in the dairy department. Packaging, of course, is not so colorful, but the price is much lower.

Water that is sprayed onto fruits and vegetables ...

Lets them look fresh for a while. But this also leads to a fast deterioration of products. Water also adds weight to your purchase, so do not forget to shake the greens.

Vegetables and fruits that are not sold ...

Processed and used for ready meals.

Customers think that it is beneficial for them to buy wholesale

But it is not always the case. For example, in the vegetable department, pepper by weight is always cheaper than in multipacks, and the same applies to other vegetables.

Supermarkets, as a rule, can not offer the best prices for milk

As a rule, in dairy shops it costs a little cheaper. Sometimes this milk is locally produced, and it does not contain hormones, which will also benefit your health.

Do you like hot pizza in the gastronomic department?

Most likely, this is the same pizza that is sold in the department of convenience foods, only because you will be prepared for it, will have to pay twice as much.

There is no difference between prepackaged and chopped goods

Nevertheless, you will pay a hundred or two on each kilogram more only because they cut it for you.

When you buy bread

It is packed in a brown paper bag. Why? So it stale much faster, and you have to return to the store again. Just put it in plastic sealed bags, after you return home.

The French bread of its own baking is exactly the same as the Italian bread

And they were made from the same dough. And then they were given different forms.

Every time you see an expiring shelf life in the meat department or bakery ...

Immediately tell the sellers about it. They should remove such products immediately. In any case, they must write them off at the end of the shift.

Supermarket employees can do a lot for you if you ask

The butcher will be able to cut the meat for you, the baker is a loaf of bread. In some shops in the seafood department, workers can even fry fish for you free of charge.

Do not go to supermarkets at "rush hour"

Studies show that people tend to buy more when the store is crowded, because subconsciously they want to be part of the team. Monday and Tuesday are the best days to shop. In addition, try not to buy on weekends and on Friday.

Find out when a butcher at a shop is cutting fresh meat

In most supermarkets, this happens from eight to ten in the morning.

If you are worried about what is made of minced meat

Just buy a piece of meat in the store and ask the workers to grind it. So you will know for sure that minced meat is quality.

Every time wash vegetables and fruits

Customers often take vegetables and fruits, and then return them back to the shelf. Children can also bite off the goods and put it back. So do not forget to thoroughly wash all the products that were not packed in the store.

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