International Marketing

A large concern, operating exclusively within the domestic market, has a high probability of bankruptcy. This fact is supported by the fact that in the domestic market sooner or later foreign competing firms appear, which eventually survive domestic producers. Avoid this outcome is possible, thanks to the introduction of the company to the foreign market. This method of competition led to the development of international marketing studies in general. The structure of international marketing repeats the structure of national marketing, which is why entering the foreign market does not require major changes.

Ways to promote the company at the level of international marketing.

It should be noted that international marketing is an objective process, formed due to the development of both the national and global economy as a whole. Proceeding from this, it follows that each country, in order to avoid oversaturation of the market with the same goods and services, is simply obliged to enable producers to enter the world level. But even with all the opportunities to enter the foreign market, many enterprises are wary of doing this, because Still adhere to stereotyped opinions about the existence of various obstacles. These include such problems as the presence of language barriers, high tariffing of international access, differences in the cultural characteristics of countries and the existing risk of inflation and changes in the exchange rate. In fact, the situation is much simpler.

Entering the foreign market the company not only acquires a lot of advantages, but also provides itself with the most stable platform for business development. International marketing enables development of each national enterprise that has reached a new level of production of goods and services. This serves not only to obtain greater profits, but also to the acquisition of permanent large connections and partnerships.

Companies that have taken a serious step in the development of their business and reached the world level have the opportunity to choose a target market that needs to be expanded and filled with its products and services. The globalization of the firm is carried out by introducing innovative proposals to the foreign market, developing technological capabilities and creating "working" marketing strategies. International marketing is based on a clear concept of bringing the goods to the consumer. The consumer should receive the goods necessary to him, and not the product imposed on him by the manufacturer. It should also be taken into account that highly profitable economic activity is possible only with the introduction of a long-term marketing concept. In any other case, the company's actions in the foreign market are doomed to fail.

To achieve the most productive results, it is necessary to take as a basis the functions of international marketing. To date, there are 4 main functions of marketing international relations: 1. analytical - obtaining timely and reliable data on the functioning of international markets; 2. production - the creation of goods that contribute to fully meet the demand in the external market; 3. marketing - promotion of sales, monitoring the formation of demand and the promotion of goods and services through international channels; 4. Management - assessment of possible risk, organization of marketing planning and much more.

Errors in entering the international market

The company's operations on the world market should be aimed at the development of international marketing relations and international business in general - these are the most important goals of international marketing.

International marketing of goods and services allows the availability of standardization in the field of production, for a more rapid adaptation of the enterprise in a new environment. If the company that reached the world level did not achieve the set results, then most likely the following mistakes were made: 1. insufficiently accurate study of the international market; 2. incorrectly formulated goals of entering the market; 3. lack of reliable partners; 4. lack of necessary marketing concepts. International marketing requires careful study to become a reliable partner for your business.