Political Consulting

Political consulting (consulting) as a kind of activity is currently quite in demand, as the need for power in a certain part of people has always been, is and will be. But political consulting is not only consulting, but also the application of certain technologies that ensure the successful conduct of actions, elections, other campaigns. Some political analysts link the work of political consultants with the organizers of PR actions, others - with the activities of professionals associated with pre-election technologies, the third - with the help of politicians already in power.

The activities of modern politics are becoming more complicated every year. He should be a good analyst, excellent speakers, have a positive image, have the charisma, be a skilful diplomat, be able to manage public opinion, analyze the actions of competitors, hold public events at a high level, effectively interact with public, political, administrative, economic structures and so on . Naturally, one can not do all this; Need a cohesive team and political consulting.

The first experts in political counseling appeared, apparently, when the first politicians appeared who needed helpers and advisers. Every politician needs an expert evaluation and a professional advice. But modern politics needs not just a competent advice, but scientific recommendations based on objective methods of cognition, which it can receive from professional political consultants who have at their disposal an effective tool in the form of modern political technologies to achieve specific goals.

Today, political consulting in Russia has not yet reached the level that exists in the West. In this particular market there are many incompetent specialists from related fields of activity: journalists, philosophers, culturologists, advertising specialists , etc. It requires high-level specialists - sociologists, psychologists, imjmeykery, speechwriters and others, competent each in their field of knowledge.

Political consulting can be divided into the following types of work :

• Pre-election consulting;
• Analysis of political processes, training and professional development of politicians;
• Formation and maintenance of the image;
• Socio-psychological counseling;
• "Promotion" policy and others.

In addition, counseling can be conducted in the field of improving political programs, training politicians in effective methods of positive public relations, justifying political innovations.

Political consulting is an area of consulting work related to accurate scientific analysis, forecasting of a political object and issuing qualitative recommendations to subjects of political activity.

Let's consider some models of political consulting:

1. Counseling, as a rule, is one-time, which takes place on small issues that do not have a significant impact on the political process, the activities of the leader or political organization.
2. Counseling, often long-term, which takes place under a contract concluded for two or three years. In this case, a long-term cooperation program is developed on the problem of interest to the client; During the entire duration of the program, there is consultation of the customer.
3. Advising in a group that is held at one time with two or more employees of the organization that is seeking consulting assistance.
4. Individual counseling is aimed at teaching one client the methods and methods of political activity.