Objectives of enterprise management in the modern economic market

The objectives of management are to establish benchmarks for use in assessing the performance of an enterprise. They are based on forecasts of the future development of the enterprise, therefore the accuracy of forecasting is a very important factor in management. If the forecasts are determined for a sufficiently long period of time, then their accuracy can not be very high, accordingly, the management objectives will be sufficiently general.

The objectives of management have a number of the following features:
- they should be clearly defined in time, on this basis the goals are divided into long-term, medium-term and short-term;
- the goals must be real. Opportunities of the enterprise should be comparable with the tasks assigned;
- goals should not be contradictory;
- the objectives should be comparable and measurable. This is necessary to evaluate the results.

The goals of management are classified according to a variety of characteristics, among which we can distinguish the time sign, the degree of importance, the scope covered, the content of the goal, the degree of importance.
The scope of management that regulates the activities of the enterprise in the long term is called strategic management. In this area of management, plans are being developed for the long-term development of the company for a long period of time. Effective development of the enterprise is achieved by retaining the advantages in the competitive struggle and prompt response to changing factors in the external environment. The goals of strategic management are reduced to one - the definition of the right strategy, which will enable the enterprise, after a certain time, to achieve the maximum possible development at this stage. To achieve this goal, the company is developing a set of activities, including the competent redistribution of various resources, organization, planning and monitoring of activities aimed at achieving the goal, searching for and identifying the most successful ways of development of the enterprise. The objectives of strategic management are developed for a period of not less than five years. Effective achievement of objectives directly depends on the coherence of the work of all interconnected business units that affect the final result. New trends that affect the changing environmental factors determine the formation of the principles of strategic management.

Financial management in the enterprise is responsible for managing the financial resources of the enterprise. It regulates relations between various economic entities in matters of obtaining, redistributing and using financial means. Under the sphere of influence of financial management are incomes and expenses of the enterprise, assets and liabilities, balance of payments. In general, the financial condition of the enterprise depends on good management.

The main objectives of financial management are to increase the well-being of business owners by increasing the maximum profit margin in the long term and maximizing the company's value in the market. In the framework of achieving these goals, financial management determines the optimal amount of financial resources necessary to achieve the objectives, ensures the most efficient use of available resources of the enterprise, optimizes the company's expenses and money turnover, maximizes profits and minimizes financial risks, and strives to ensure sustainable growth of the enterprise's potential.

Optimally accentuated management objectives allow the enterprise to go to the intended goals and rationally spend the available material and human resources.