Merchandiser - who is this? A person who knows about the correct trade all

In Russia, this profession came not so long ago, just over ten years ago. Stimulation, sales planning - this is translated from English "merchandising". The definition of this concept, respectively, can be disclosed as planning for the proper promotion of the goods in the right quantity and at the right time at an adequate price. This is the essence of this direction. Hence, the main task of a specialist in this field is to present the buyer with the goods as correct and necessary.

Answering the question "Merchandiser - who is this," it is necessary to say that the duty of this employee is the sale of the corresponding product with the help of Properly organized activities. It includes competent advertising, self-suiting, and much more. He also needs to understand how to remove the leftovers in the warehouse, and calculate the inventories in such a way that there are no interruptions and overstocking. To be successful, he must know the temporary and seasonal fluctuations in demand and closely monitor the expiration dates. In the event that the store has a visual merchandiser, then he must have information about where there are hot zones, "gold" shelves. Also, he must be able to calculate the flow of customers and how customers move through the store.

Answering the question "Merchandiser - who is this," it is necessary to say that he is a psychologist and a competent communicator. As for the successful performance of activities he needs self-confidence, as well as knowledge about the product and the company.

Currently, this profession is mastered by young people, who are just beginning to comprehend the psychology of sales. This position allows you to get a wonderful experience of interaction with representatives of trade, to see all the nuances of business "from within". People who quickly understood the answer to the question "merchandiser - who it is" are moving rather quickly up the corporate ladder and occupying more significant positions in the trade organization.

So, the main task of this specialist is to increase the level of sales. His working day consists of constant trips around commercial objects. Merchandiser deals with a certain customer base, which exercises control over observance of concepts, places POS-materials and monitors their use.

In addition, he must maintain the image of his organization in positive terms, ensure the favorable location of products and track its availability in sales. To properly adjust prices, the specialist constantly monitors competitors and advises sellers about the size of trade markups.

Merchandiser - who is this? The requirements for candidates have a direct connection with the creation and maintenance of the company's image. Therefore, when selecting candidates for this position, the director pays attention to presentable appearance, communicative abilities, age, for the presence of higher education. Preference is given most often to people who have a diploma of a trade or economic institution. In most cases, work experience does not play a significant role in the selection of candidates. But the age framework is often limited to 30 years.