Mango clothes and accessories, and what is useful about them to know

The Spanish brand Mango (Mango) positions itself among democratic trading houses, specializing in the production of clothing, linen, footwear and accessories for women and selling them through a wide network of branded "mango clothes" stores.

The price policy and quality of mango clothes attract customers of all ages who want to always look fashionable and pay for it moderately.

A bit of history

The company "Mango" was founded in 1984 by the brothers Ardik, who tried to create shops for the sale of fashionable and inexpensive clothes for young people. The young company was successful and quickly gained popularity first in Spain, then in Europe and around the world.

Today, specialized stores of "mango clothes" totaling more than 1100 are located in eighty-nine countries around the world. Seventy percent of them work on a franchise basis. Thirty are the property of a company headquartered in Barcelona.

Reviews are benevolent both in the press and in the results of customer surveys. Adherents of the brand appreciate two things: constant updating of collections in accordance with fashion trends and affordable price.

Today Mango

The total number of Mango employees fluctuates around the figure of 6,500 people, over eighty percent among them are women. The average age of employees is 30 years. The company believes that the participation of such a large number of young women in the development and production of clothing collections is the key to success.

Mango is deservedly proud of the perfectly organized logistics system (Mango Logistics System), whose goal is to provide any of the mango clothes stores with the necessary quantity of goods corresponding to the latest collections. In other words, the speed of mango trade corresponds to the speed of production, and the customers can be sure that they buy only fashionable novelties in any of the chain stores.

Items from the lost collections are sold by the company with a significant markdown. Therefore, discounts of 50-70 percent are not uncommon in "mango clothes" stores. Seasonal sales are also considered to be common.

Interesting attitude of the company to the design of branded stores. There are a number of mandatory requirements, the implementation of which is tightly controlled. So, mango stores should:

• To be located on the central streets of cities;
• Have a large area and a large number of fitting rooms equipped with full-length mirrors;
• Have separate retail space to accommodate new collections and sites designed to implement discounted items;
• Regularly mail fresh regular mango catalogs to our regular customers.

The staff of the shops "mango clothes" is being trained in the company. All these measures, aimed at maintaining the loyalty of the customers of the brand, also contribute to the increase in sales.

Reviews of mango clothes, pros and cons

Mango regularly collects and reviews the work, collections, logistics and trade systems. Perhaps, it is this "feedback" that is one of the components of the competent development and rapid success of the brand.

The undisputed advantage of the company is the price policy and the quality of mango clothes, which are in equilibrium. Practical women rightly believe that the opportunity to inexpensively update the wardrobe by knowingly fashionable things allows you to "look through your fingers" at a low level of quality of the raw materials used.

Initially, moderate prices and the current system of discounts make it easy to replace failed items with new and more fashionable ones. Fans of the brand believe that the company Mango "plays by the rules", realizing the natural desire of women to remain at the peak of fashion due to the rapid renovation of the wardrobe.