Italian clothing brands. Stamps of children's clothes

The cultural and social phenomenon - the Italian fashion - is the embodiment of the style and elegance of a beautiful country.

What is Italian fashion?

The textile sector in Italy - clothing, leather products, footwear - is characterized by a significant volume of goods and represents a large part of quality production, whose products are exported all over the world.

Italian fashion is one of the biggest incentives for international tourism. Shopping in Italy is pleasant and fun. You can diversify the rest by visiting the exhibition or monuments of history.

Italian clothing brands , fashion brands continue to expand their activities in the manufacture of clothing, shoes, bags, accessories and fragrances and constantly record sales growth in the markets around the world. At present, the scope of the great Italian fashion brands in international shopping can be estimated all over the world.

What is the secret of the success of couturier from Italy?

Italian fashion houses have branches of transnational corporations, representing real luxury in clothes, shoes, jewelry, accessories. Now the legendary well-known Italian clothing brands made in the fashion houses Prada, Versace, Cavalli, Armani, Ferre, Dolce & Gabbana, Gucci, Todd, Valentino, Trussardi, Missoni, Biagiotti, Moschino, Rocco Barocco, Sergio Rossi Others.

The success of Italian fashion is the result of a long history that goes hand in hand with the development of society and culture. In the early 50's, in addition to the glamor of Italian cinema and the sensuality of great actresses, lovers of fashion podiums were fascinated by clothing and footwear produced in Italy. Enchantment for decades has expanded, as an echo, and it continues to this day.

What lies beneath the inscription "Made in Italy"?

For tourists it is almost impossible to resist the call of fashion. Boutiques of the most popular brands and novice designers, sportswear brands, department stores of the most famous fashion houses are often themselves a tourist attraction. You can not miss these wonderful little shops in the amazing creativity with the name "Made in Italy" - the whole peninsula is a total irresistible attraction to fashion.

All this becomes even more pleasant, considering the fact that purchases can be made in unique cities, centers whose historical and artistic value is immeasurable, and which created Italy world fame.

During the fashion week, famous brands and new brands of clothing introduce everyone to their creations on the catwalks in the sparkling surroundings of the divine Milan, the recognized international representative of Italian fashion designers and industrialists in the fashion zone: Via Montenapoleone, Via Manzoni, Via Sant 'Andrea.

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What can you see on the fashion shows?

In Rome, fashion shows are held during the annual Festival of Italian cuisine AltaRoma. In the capital, the luxury of branded goods is "at hand", thanks to boutiques scattered in the Plaza of Spain, the Spanish Steps and Via del Corso. To keep up, Florence has long turned into Piazza d'Excellence - the perfection of fashion, especially leather goods, shoes and accessories.

It is here that every year Pitti Immagine passes - it is the most important platform in the world for collections of men's clothing and accessories, launching new projects in men's fashion, sportswear brands, special innovative, experimental projects in women's fashion and capsule collections. The Fair-Festival, created in 1972, is held in Florence twice a year. This is the only international exhibition in the world that offers a complete picture of possible aspects of children's fashion.

Which Italian cities are patronizing fashion?

In Naples, Venice, Genoa you can see Italian designer shops, boutiques of the center of craft traditions. Located in Genoa, the famous Finollo is one of the most popular producers of expensive neckties and men's shirts not only in Italy, but also in the world. For more than a century, the family business of Finollo has provided excellent service and quality, as well as exclusivity, which allows them to set extraordinary prices.

They can also present their wonderful client registry, which includes style icons: the Duke of Windsor, Aristotle Onassis, Gianni Agnelli and Rainier III, princes of Monaco, as no one else can iron and starch men's shirts and create unique ties. Today, the grandson of Agnelli - Lapo Elkann is one of the patrons of Finollo fashion.

Many street brands of clothing stores are located in the luxury beach resorts of Portofino, Forte dei Marmi, Positano, Capri, Taormina, Porto Cervo or in mountain resorts such as Cortina d'Ampezzo, Courmayeur, Cervinia, Madonna di Campiglio. They are known for their elegance and big names in the fashion world.

What fashionable clothes are preferred to order online?

When Google initiated the analysis of the "Spirit of Time" queries in 2013, the results showed that they were searching for online fans of fashion. Everyone was expecting a big surprise. Luxury Italian brands and Italian clothing brands are again dominant. They are known and have international prospects, despite the crisis and the difficult times of the global economy.

In the top ten with the absolute first place is the Queen of Italian haute couture in the world Donatella Versace. In third place is the luxury brand Diesel Black Gold, whose patron is the Italian businessman Renzo Rosso. The fourth place was determined by another Italian brand, highlighted by haute couture fashioners Gucci. The tenth place was occupied by the Milan fashion house Luca Luca.

Italy today is on the verge of an economic crisis and recession. But the brands of outerwear, business suits, amazing evening dresses, shoes, accessories are also successful at such times. That's why some Italian companies are especially welcome for large foreign investment funds, which in the coming years conquer the fashion market. Some brands may become victims of raiding.

What does Original Marines produce?

The Imap Export brand, better known as Original Marines, represents children's clothing brands and is among the most popular manufacturers of these products. The children's sector occupies 70%. The remaining 30% are things in sports and casual styles. It all started in early 1983 with the production of simple white T-shirts, similar to the uniforms of Marines. For several years, 25 million items were sold, and this was a big success for five business people from OM. They started with the sale of clothing in small quantities, were little known, and now successfully work in Italy and abroad. Only ten years after founding, the founding members engaged in retail trade. In 1993 they opened the first monobrand store. Four years later, they had more than 100 points of sale throughout Italy. Since then, the original brand "OM" has grown and developed in geometric progression. In 2004, there were over 350 franchise stores, as well as 50 direct sales outlets of Cartoon Village: 28 in Europe, the rest in Asia, Africa and South America.

How much is "Capri" known?

"Capri Alcott" is a famous, popular casual wear store for young people. Products "fast-fashion" is distinguished by winning prices and the natural composition of materials. The stylish Anglo-Neapolitan brand Capri Group gained fame in 1998, when instead of developing traditional Italian fashion, founder Nunzio Colella decided to merge his company with the British one. This allowed us to organize significant export flows and significantly increase revenues. In Spain, Germany, Lebanon, France, Israel, Guadeloupe, Syria, Georgia, Kip, India, they are pleased to buy Alcott cotton clothing, despite the more famous brands of clothing from other countries that also offer their models.

Style from «Furla»

Everything that Furla provides is a high fashion. Classroom leather in Italy is always associated with this brand, a company from Bologna, formed only in 1990. Among many products, as well as belts and accessories, "Furla" stands out for its style and excellent quality. In 2008 the brand "Fondazione Furla" was created. The current president of the company is Giovanna Furlanetto. The main goal of the company was to expand opportunities for young talents in creative areas, develop their own brand of clothing and help in creating their own business for beginners.

What awaits Roberto Cavalli?

Attractive brand "Roberto Cavalli" in the 70's won a place among the Parisian couturiers, thanks to recognizable models, an incredible amount of precious metals that adorn his creations, and a complex fantastic cut. The face of the brand in those years was Brigitte Bordeaux, whose name automatically built Cavalli's clothes into the elite category. Over time, the designer created brands of children's clothing and collections for men. Today the Florentine company "Roberto Cavalli" has publicly announced that it is in the process of selling the Russian "VTB Capital". International sanctions against Russia after the Ukrainian crisis delayed the procedure, but the operation will be over.

Traditions and Canali

Since 1934 the company "Canali" is the main subject for the inheritance of excellence in tailoring clothes of the highest quality. The great success of this brand is based on the overall customer orientation and high quality. Each element is designed and created specifically for 500 kinds of diverse fabrics. It is not a coincidence that the export channels are directed to 50 countries of the world. The Canali brand was created in Italy - in Triujo, near Milan, and now specializes in luxurious and casual men's clothing, which demonstrates the enviable consistency of the craftsmanship and quality of this brand of clothing.

Success of young

The fashion brand "Liu Jo" from the town of Carpi, despite its young age (founded in 1995), managed to become a style guide for both men and women. The name of the brand of clothing comes from the nickname of one of the founding brothers - Jo and his girlfriend Liu. Clothing in Italian traditions is created for active, purposeful people in life and in business. The brothers use woolen, silk and other natural fabrics, like rhinestones as decorations of their creations.

What is "fast-fashion"?

In Italy, there are many brands of so-called "fast fashion". They are gaining popularity in international markets - these are new brands of women's clothing and models for men from Patrizia Pepe, Liu-Joe, Fornarina, Pinko and many others.

Manufacturers and distributors of "fast-fashion", according to the results of some marketing research, mostly - fashion innovators, young, talented designers.

The presentations of the collections that unite the Italian clothing brands demonstrate the general direction of the stylistics with the correction for the season. That is, there is an interruption of the classical terms for introducing new models. Technically, "fast fashion" is aimed at adapting high fashion to a wider range of customers. It is characterized by speed, active replenishment of collections, great attention to retail.

Brands that represent "fast fashion" often use promotional codes and names similar to famous companies and fashion houses. The name plays in favor of this brand.

Italian fashion has always been and will represent elegance, individuality and high quality products from well-known brands. It is worth noting that things will not necessarily be expensive - the products of some brands are available not only to millionaires and show business stars.