What is a capsule collection of clothes or accessories?

Literally, everyone has modern terms from the fashion and fashion industry. All kinds of collaborations, cruise and capsule collections, pret-a-porter and haute couture, filled advertising posters, pages of magazines and store signs. Thus, capsule collections today are very popular, they are created by famous designers for certain brands or celebrities for fashion houses. But what does the capsule collection mean and what does this name mean?

History of the term

He came to us from the English language, in it it is called the Capsule collection. This is a line of things or accessories, limited to 10-15 items, sometimes other quantity. All items are made in one style and combined with each other. As a rule, capsules are created by invited designers or show business stars in addition to the main seasonal collection of the brand.

For the first time such a capsule was released by the London boutique Wardrobe in the 70s of last century. His mistress Susie Fo thought of creating a small collection of basic things that perfectly combined with each other and complemented by ultra-trendy objects from the main design collections. Around this time, designer Emmanuelle Kahn created something similar - a small author's collection for the clothing catalog La Redoute.

This idea was also picked up by fashion designer Donna Karan. In 1985 her first capsule collection for the office was presented. She had only 7 pieces of clothing: skirts, pants, dresses. Models, first defiling only in body and pantyhose, gradually showed the entire collection, changing the same objects in different combinations and demonstrating their interchangeability.

This idea suited both designers and their clients, and soon almost every fashion house had its capsule collections.

What is a capsule collection of clothes in the modern sense?

If initially the capsule was more like an attempt to offer the woman a basic wardrobe for a particular case, today this concept is used more widely. These are several pieces of clothing, united by one theme or idea. Capsular collection is created to attract new customers, advertise and promote the brand.

To this end, brands, for example, invite pop artists or actors who bring their vision to the collection. Often, brands from the mass market segment attract famous eminent designers to create a capsule. This allows middle-class people to get an inaccessible item from a famous designer. Either a fashion house focused on certain buyers with a conservative taste, invites a young beginner designer to create a youthful and daring collection that will eventually attract new customers loyal to the brand. Sometimes to create a capsule, several creative persons are united, then this is often called a collaboration.

Often the reason for creating a capsule collection may be a special event or an important date. They determine the overall mood of the entire line.

Vivid examples in the fashion world

Among all the above variants of capsule collections, it is possible to single out especially famous and popular ones, namely those that became legends, and things from them are bought up in an instant.

If we talk about the collaboration of cult designers with democratic brands, we can not help recalling the designer of shoes Jimmy Choo, who created a super popular capsule collection of sheepskin boots with stones and rhinestones for the brand Ugg of Australia. Stores H & M, producing goods in the mass market category, regularly present capsules from fashion designers: Versace, Karl Lagerfeld, Lanvan.

Stars too often become invited designers and create their capsules under the auspices of a fashion brand or fashion house. So, the singer Rihanna - often appears in a role of the designer. From her last works - capsules for River Island, sports brand Puma and cooperation with the shoe brand "Manolo Blanik". Long and fruitful is the collaboration between Kate Moss and Topshop. She not only advertises brand clothes, but also creates collections for him.

If you remember the capsules dedicated to anniversaries, then undoubtedly successful was the collection "April Rain", dedicated to the 155th anniversary of the fashion house Burberry. In these things, bright colors added a twist to the usual design of the brand. Marc Jacobs also came up with an interesting capsule for the 10th anniversary of his brand. It includes the best models created by the designer in all 10 years.

Note also unusual capsules, for example, more recently the brand Moschino has released a collection intended for Barbie dolls! And sometimes the collaborations surprise us with their unexpected meetings, for example: a collection of clothes from the Danish Wood Wood and Disney brand or Tezenis and Coca-Cola lingerie brands. It seems that in the modern fashion world there is nothing impossible.

Capsule collections in the Russian fashion

Russian designers and brands do not lag behind world trends. So, Ulyana Sergienko periodically releases besides seasonal collections also seasonal capsules in order to diversify the choice of images and to present something unusual that goes beyond the main line of her clothes.

Famous Russian designers, as well as foreign colleagues, make available capsule collections for budget brands. Among the most interesting are Igor Chapurin's projects for Incity, capsules of Katya Dobryakova and Sultanna Frantsuzova for "Yours", collection "Empire" and "Bird of Happiness" by Alena Akhmadullina for Faberlic and capsule collection of Evelina Khromchenko for Econika.

From the domestic mass market and pop stars, too, excellent collaborations are obtained. Of the latter - the collection of Vera Brezhneva for PE brand, the capsule of Keti Topuria and Xenia Borodina.

How to use a capsule in a wardrobe

Things from the capsule collection will perfectly fit into your image, if you remember the rules for creating the perfect wardrobe. Take only those things that you really go, do not pursue fashion and trends. If the model from the capsule is trendy, take a closer look at the clothes from the main collection of the same brand - usually there you can pick up the basic items that perfectly shade the fashionable detail. And if you bought a thing from the capsule of the famous designer, and this is the basic subject of a good quality wardrobe, do not rush to throw it out after a season. Fashion is cyclical, and this model can be combined with items from other collections.