MarketingNetwork marketing

Herbalife Reviews Ambiguous

Network company Herbalife reviews about which are very controversial, the market has been known since 1980. During this time, Herbalife, with a large margin, outstripped all the many networked multi-level marketing companies and took first place in the top, bypassing the oldest company, such as Amway, which was formed in 1959 and occupies only the third place in the top. Herbalife is engaged in the distribution of biologically active food supplements - dietary supplements, helping to balance nutrition, reduce and control weight.

Various tinctures and healing teas for healing have been known since antiquity, long before the advent of the term dietary supplements, but only now these drugs are primarily made for commercial profit. Among the company's products are individual care products, perfumes, energy supplements and nutrition for sports.

Many people who used Herbalife preparations, whose reviews can be found on the Internet, note the positive effect of dietary supplements on the body. There is a sustained weight loss without any side effects, as well as an improvement in well-being and increased efficiency.

But Herbalife preparations do not act on all people in the same way. You can meet and sharply negative reviews, including from experts. After reading about Herbalife's reviews of doctors, you can see that not all of them consider dietary supplements to be useful, and some even argue that their use causes great harm to a person. Therefore, it would be correct before starting to apply Herbalife drugs reviews of people who used them to study, as well as consult with a specialist in this field.

The history of network marketing is connected with the name of the American scientist, businessman and doctor of chemistry Karl Renberg. He owns the creation of the world's first nutritional supplement Nutrilite. But his main merit is the creation in 1934 of an entirely new business strategy, which later became known as network marketing. The history of network marketing began with the fact that in 1931 the scientist discovered in alfalfa in addition to a large amount of protein, many more useful substances, including vitamins and minerals, and created on its basis a nutritional supplement.

In 1933, he begins to experience its effect on friends. But some friends hid boxes with powders, not daring to try them. And then Karl comes the thought that if people pay for the additives, then they will accept them. So it happened. The drug gave a stunning result. Friends and acquaintances also wanted to buy a miracle powder. Then the idea of a new business strategy comes to Renborg. Friends and acquaintances become the first distributors for him, and he calls his sales scheme marketing by recommendations.

The essence of the method was that every new customer automatically becomes a distributor and creates his network, and so it continues an infinite number of times, and the company is obliged to supply employees with products and pay commissions to them. The company can afford it, because it does not spend money on advertising, because the source of information is people, and if the company trades its products, then the price for it is much lower than that of companies selling other people's goods. As a rule, such companies form financial pyramids and such companies quickly collapse.

Thus, the distributor, who is at the top, may not work at all, but receive a life interest. Renborg was the first to come up with the principle of sponsoring, that is, a representative of the company helps his newcomer, trains him and bears responsibility for his work. Thus, the evolution of the concept of marketing has evolved - it becomes a multi-level one from the single-level one, although all terms appeared after the death of Renborg.

Today the evolution of the concept of marketing is that for the first time in network companies nothing needs to be sold, it will be done by partner firms, and distributors will only spread positive information about the product.

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