Communication management in the organization: characteristics and main content

Communication management is a theory and practice of management within the framework of social communications both within the company and between it and the environment. It aims to conduct optimally favorable processes for the company, to form and maintain an image and public opinion, to achieve cooperation, agreement and recognition in society.

Significant areas of applied and theoretical interests in communication management are:

1. Social structures in society.
2. Types, levels, channels and means of the communication process. They must ensure the transfer, processing, as well as the perception of specific information.

One of the most important aspects in this problem is the consideration of the content of the concept of "communication processes". This is the creation, processing and transmission of various information. It is necessary to take into account the mechanisms and the basis of the "work" of communication processes; Be able to recognize important and meaningful situations; Analyze, reconstruct interaction; Draw conclusions and formulate proposals for the necessary development of important data. Who will be able to master such knowledge and skills, can correctly determine the current situation in modern conditions, analyze emerging problems and find optimal and important solutions.

Therefore, communication management implies a comprehensive understanding of interacting processes in a particular relationship. Proper application of it will contribute to the most successful and productive management of any organization.

Therefore, the subject of communication management is corporate interaction, which is understood as a complex of communications, social contacts implemented within the organization, as well as between it and the social environment.

Objects and subjects of communication management will be able to come out with various social institutions that are significant for highlighting the corporate policy strategy, assessing the need for some form of information.

Communication management has specific target groups. We are talking about state bodies, financial structures, employees of the enterprise, customers of the organization and consumers, intermediaries, suppliers, institutions that sell products and others.

An important role is assigned not only to the definition of target groups, but also to the selection of the correct communication system, means, channels and level of information exchange, which will be determined by the following parameters:

• The content of the available information and the object;
• Choice of optimal communication tools and ways of interaction;
• The allocation of the necessary transmission channel, the perception of information (tactile, audiovisual, audial, visual, etc.) and the ways of its exchange (artificial or natural).

Communication management, based on the above, has the following main content:

• The need to plan and manage the processes of interaction (highlighting the target audience, developing strategies, monitoring, assessing the effectiveness of existing communications, etc.);
• Clarification of directions and positions of the enterprise;
• Organization of information transfer (translation, transfer) and dialogue;
• Presence of representation of interests of the company;
• Formation of information sympathy, trust in the organization;
• Representation of the object (person, organization) of the public;
• The development of correct and evidence-based communications in a conflict situation.

Therefore, communication management is a necessary component of managerial activity, from the correct organization of which the place of organization in society will depend.